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Danielle Kent, General Manager Industry Transformation at Seamless | Creating Clothing Circularity by 2030

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Danielle Kent is the General Manager Industry Transformation at Seamless - a product stewardship scheme that aims to transform how clothing is made, used, reused and recycled in Australia to create clothing circularity by 2030.

Danielle has been lead on the design and development of Seamless for the past two years with a Consortium of organisations and the Australian Fashion Council.

She has extensive experience in strategy and complex change management as a consultant, and a full range of government experience.

Danielle has a postgraduate in Social Impact and helped establish the not for profit company, Impact Investing Australia, reporting to the G8 International Social Taskforce on Impact Investing.

She fully appreciates the discipline and challenges of system transformation and is passionate about the Seamless vision.

During this conversation, we dived into:

  1. The seamless scheme framework, including circularity and citizenship
  2. What the seamless product stewardship scheme is setting out to achieve
  3. Why the fashion industry must take action now
  4. How brands and businesses can get involved
  5. What to expect next from Seamless


You can find out more about Seamless and register your interest here:



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