Fashion Business MindsetChristian & Ren Kimber - Founders of luxury menswear brand - "One of the reasons we're still in business is because we really focus on customer experience"
In this episode Elizabeth speaks with Christian and Ren Kimber, the founders of Christian Kimber, an Australian luxury menswear brand.
Before launching his eponymous label in 2016, Christian worked in a variety of industry roles in London, and as a buyer for a luxury department store in Australia. Christian received the National Design Award at the Melbourne Fashion Festival in 2019.
Ren is the co-founder and advisor to the business, with a focus on marketing and the business side of fashion. Ren is also a senior manager at a Big Four consulting firm and also a regular contributor to GQ and Vogue.
With a flagship store here in Melbourne, stockists including Lane Crawford and Harrolds, and a strong online business I loved that the customer, experiential retailing, relationships and authenticity were central to the ethos of this brand.
During this conversation, it was clear to see that Ren and Christian have powerful, complimentary professional skills and have the creative and the business side of fashion well and truly covered.
You'll love every minute of getting to know Ren and Christian and hearing about how they are redefining Australian Menswear.
Key Takeaways:
· Don’t forget, it’s all about the customer
· Customer experience is just as important as the product
· Make it more about hospitality than retail
· Apply the offline experience to online wherever possible (photography, narrative, technology)
· Work with wholesale partnerships who believe in your brand as much as you do
You can find Christian and Ren at:
- @christian_kimber @ren_kimberInstagram
Website - https://christiankimber.com/
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