ESG has become an important part of the investment landscape. But some critics say the term may be overly broad, conflating a number of topics that may or may not be financially material for different issuers. In this episode of ESG Currents, BI analysts Eric Kane and Rob Du Boff are joined by Alex Edmans, a professor of finance at London Business School, who recently authored a paper advocating the concept of “Rational Sustainability” as a worthy replacement. This episode was recorded on Feb. 13.