The country loses 1,000 children on average every year from road accidents, according to police statistics. We discuss why is there a lack of availability of kids’ helmets in the market, how do we encourage parents to be more aware and can the community do to promote safety. In line with this, BFM is running a donation campaign to provide kids helmets to as many children as we can. Visit www.bfm.my/helmets for more information.