Is Your IoT Gift Spying On The Giftee?

Holiday season is here and affordable IoT devices are about to fly off the shelves. However, Wired worries that gifting certain smart devices to people who don’t fully understand the privacy implications involved might be doing them a disservice. The fact that these devices and its manufacturers ar…

Saying 'OK Boomer' Could Get You In Trouble

“OK Boomer” is now a meme, a movement and a call to action but one could argue that having such labels on different generations could be discriminating, especially at work. 

Has An Ad Ever Changed Your Mind About A Brand?

Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas…

Malls Of The Future Won’t Be For Shopping

Shopping malls are resilient creatures, even in the age of e-commerce and online retail. In Malaysia, malls are practically subculture - its role as a staple weekend go-to hasn’t been shaken. However, online shopping will pose a threat as it continues to grow and even the largest malls will have to…

What Do You Do In Shopping Malls?

In recent news, another shopping mall giant announced that they’ve secured 1 million sq ft of confirmed tenants in Kuala Lumpur. With an estimation of over 700 malls in Malaysia, why are we so obsessed with shopping malls? What is it that we do in shopping malls that we can’t do online?

Airbnb Cooking Classes Feature Leverages On “Authentic Tourism” Wave

Authentic tourism is taking the travel industry by storm. More and more people are seeking local experiences that aren’t your usual tourist-trap gimmicks. Airbnb’s new “cooking classes” feature leverages on that trend, allowing travelers to learn the local cuisine while savoring it in the process.

3 Ways To Get Better Customer Engagement

Customer satisfaction is the end goal of any form of marketing. But getting there isn’t always easy. Here are three ways user stories can help marketers and brands better understand that core demographics, while creating deeper engagement in the process.

Are MBAs (And Other Courses) Still Worth It?

There’s been much debate about the dynamic nature of degrees and diplomas, or lack thereof. The Master of Business Administration, or MBA, was a course that started at the peak of an industrial revolution. Question is, is it still a course worth pursuing today?

Microtasks Might Be the Future of Work

Microsoft is experimenting with inserting reminders to get back to work into people’s Facebook feeds, letting them get work done while trying to procrastinate.

Sleigh-ing in the Year-End Sales

With sales period such as Black Friday, 12.12 and Christmas is just around the corner, Malaysians are already plotting out their purchasing strategies to capture the best deals. Waze has provided some insights that can help leverage when planning your sales and marketing campaigns for the year-end.