Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas. And in the age of Big Data, it has also created new problems, “policy vacuums”, and unforeseen challenges. Welcome to the age of microtargeting. We explain how this works.

Have you ever been swayed either positively or negatively after an ad? Has an ad ever changed your mind about a brand? Online services have upended the world of advertising by enabling marketers, including political campaigns, to refine their pitches to specific groups of people or geographic areas. And in the age of Big Data, it has also created new problems, &ldquo;policy vacuums&rdquo;, and unforeseen challenges. Welcome to the age of microtargeting. We explain how this works.

Your personalised news feed, curated and presented by the guys who deal with SME-related news on a daily basis: the producers behind all the Enterprise shows on BFM. Enjoy an hour of friendly, informative banter on everything you need to know in the world of building and growing your business, from seeking out capital to next generation business solutions, and tech-trends to office survival tips.

Enterprise Biz Bytes

The flagship entrepreneurship show on BFM, featuring personal business stories from early stage start-ups, all the way to billionaire octogenarians in Malaysia and abroad. Notable guests include Martin Cooper (father of the mobile phone), Julian Assange (founder of WikiLeaks), Ralph Henry Baer (father of video games), Tony Buzan (Mindmap Guru), Isaac Tigrett (Hard Rock Cafe founder), Robert Kiyosaki (Financial Guru), Nick Vujicic (motivational speaker) and more. Tap into this valuable resource of shared experiences for the SME industry, which also touches on news, issues and trends affecting the business community and beyond.

Open For Business

The essential toolkit for business, all in one place: from learning what to do and what not to do to the intricacies of keeping it all humming together nicely. Freda Liu, Jeff Sandhu, Audrey Raj, Richard Bradbury, Arvindh Yuvaraj and Christine Wong meld management with tech to keep you ahead of the trends that might vault productivity to another level.

Enterprise (Archive)

Has An Ad Ever Changed Your Mind About A Brand?

As we celebrate surpassing our 100th episode, we decided to open our lines and answer your pertaining questions about the future and technology. Presenting to you, our special AMA episode, #AskMattAnything.

As we celebrate surpassing our 100th episode, we decided to open our lines and answer your pertaining questions about the future and technology. Presenting to you, our special AMA episode, #AskMattAnything.

MSP102: #AskMattAnything

“Even if I become number one, there is an entity that cannot be defeated.” Those are ominous, and quite frankly, chilling words from former Go Champion, Lee Se-dol. After mastering one of the most mentally-challenging games in the world, Se-dol admitted that DeepMind, the AI-powered opponent built to learn Alpha Go, cannot be defeated by us humans.

&ldquo;Even if I become number one, there is an entity that cannot be defeated.&rdquo; Those are ominous, and quite frankly, chilling words from former Go Champion, Lee Se-dol. After mastering one of the most mentally-challenging games in the world, <a href="https://www.theverge.com/2019/11/27/20985260/ai-go-alphago-lee-se-dol-retired-deepmind-defeat">Se-dol admitted</a> that DeepMind, the AI-powered opponent built to learn Alpha Go, cannot be defeated by us humans.

Go Champion Retires, Says AI “Cannot Be Defeated”

“Welcome back John!” expressed in a delightful tone by Amazon Echo. This is no science fiction because Amazon’s Alexa can now express excitement and disappointment (also getting a radio-DJ voice) in hopes to make us feel more connected to these voice-activated devices.

&ldquo;Welcome back John!&rdquo; expressed in a delightful tone by Amazon Echo. This is no science fiction because Amazon&rsquo;s Alexa can now express excitement and disappointment (also getting a radio-DJ voice) in hopes to make us feel more connected to these voice-activated devices.

Has An Ad Ever Changed Your Mind About A Brand?

Enterprise Biz Bytes

In 1 playlist(s)

Enterprise (Archive)

Follow podcast

Recent clips