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Reinventing the “Dastardly” Dentist

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Dentists are “nightmare fuel” for a lot of people. The sound of machines whirring as they inspect your teeth is enough to send grown adults into a panic. Tend, a startup in NYC, wants to change the way people view the dentist’s office by making it grotesquely posh and hipster-esque. But will it take away our fear of the “tooth doctor”?

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