Enterprise Explores the changing world of consumer spending in Malaysia. With rising living costs and inflation, Malaysians are finding new ways to manage their budgets, balancing between essentials and little luxuries.

In these challenging times, understanding how people spend their money is crucial for businesses. Different income groups have their own spending habits and motivations, shaped by their financial situations and personal values. Brands that can connect with these insights will thrive at engaging their customers and building loyalty.

To shed light on these changes, Omnicom Media Group Malaysia (OMG Malaysia) teamed up with AI-driven research firm Vase.ai. They’ve uncovered interesting insights into how Malaysians are spending their money. We talk with Kiron Kesav, Chief Strategy Officer at OMG Malaysia, and Asyrique Thevendran, Founder and CTO of Vase.ai. We discuss how people manage their expenses, what influences their brand choices, and the psychological factors behind their spending decisions. Tune in to get a deeper understanding of the evolving consumer landscape in Malaysia.