English Biz - Radio TOK FMLekcja komunikacji kryzysowej od Sanny Marin. Jak odpowiadać na krytykę?
W ostatnich latach Finlandia ma dobrą prasę. Nie tak dawno w „English Biz” rozpracowaliśmy sposób komunikacji prezydenta Alexandra Stubba, a dziś przyjrzymy się byłej premierce Sannie Marin, która stała się symbolem postępu i normalności wśród politycznych elit. Analizujemy, jak odpowiadała na krytykę po wycieku nagrań z prywatnej imprezy i dlaczego jej słynne „I am human” stało się globalnym viralem. Przyglądamy się też reframingowi, technice “humanise before you justify” i sposobom przenoszenia narracji z sensacji na fakty. Hit play!
Zwroty:
I am human
Everyone needs to unwind
Even leaders deserve moments to recharge
Judge me by my work, not by my weekends
I stand by who I am
My personal time never interferes with my professional obligations
We all have the right to disconnect
Having fun doesn’t make you less competent
Let’s focus on what truly matters
I want to live in a society where joy isn’t a weakness
I’m learning to navigate criticism with grace
Times have changed, and so has leadership
I believe in leading with humanity
Thanks for your patience, here’s what I’m doing to fix it
I take full ownership, here’s the next step
I see the issue, let me address it
Here’s how we’ll course-correct
Good catch, I’m already on it
I take responsibility for the oversight — here’s the path forward
Let me clarify what happened and how we’re resolving it
This helps us improve the process
Let’s fix this quickly, here’s my proposal
Thanks for flagging this
Let’s unpack it
That’s a fair point
Thanks for flagging this, it helps sharpen our thinking
Here’s what’s actually driving this decision
Let’s separate signal from noise
Here’s my perspective
Let’s challenge the assumption behind that
Let’s pressure-test the idea
Let’s focus on the underlying issue
Let’s look at what we can solve today
What I propose is this
Honest feedback keeps us sharp
This gives us a chance to course-correct early
Let’s approach this with fresh eyes
Let’s take the emotion out and focus on the mechanics
Let’s zoom out for a second
The bigger picture is…
If we reframe this as a resource question...
Short-term noise vs. long-term impact
Let’s anchor the conversation in data
The real variable we should be looking at is…
Let’s re-centre the conversation around our core objective
What are we optimizing for?
Symptoms vs root causes
Let’s shift the conversation from blame to solutions
Zwroty:
I am human
Everyone needs to unwind
Even leaders deserve moments to recharge
Judge me by my work, not by my weekends
I stand by who I am
My personal time never interferes with my professional obligations
We all have the right to disconnect
Having fun doesn’t make you less competent
Let’s focus on what truly matters
I want to live in a society where joy isn’t a weakness
I’m learning to navigate criticism with grace
Times have changed, and so has leadership
I believe in leading with humanity
Thanks for your patience, here’s what I’m doing to fix it
I take full ownership, here’s the next step
I see the issue, let me address it
Here’s how we’ll course-correct
Good catch, I’m already on it
I take responsibility for the oversight — here’s the path forward
Let me clarify what happened and how we’re resolving it
This helps us improve the process
Let’s fix this quickly, here’s my proposal
Thanks for flagging this
Let’s unpack it
That’s a fair point
Thanks for flagging this, it helps sharpen our thinking
Here’s what’s actually driving this decision
Let’s separate signal from noise
Here’s my perspective
Let’s challenge the assumption behind that
Let’s pressure-test the idea
Let’s focus on the underlying issue
Let’s look at what we can solve today
What I propose is this
Honest feedback keeps us sharp
This gives us a chance to course-correct early
Let’s approach this with fresh eyes
Let’s take the emotion out and focus on the mechanics
Let’s zoom out for a second
The bigger picture is…
If we reframe this as a resource question...
Short-term noise vs. long-term impact
Let’s anchor the conversation in data
The real variable we should be looking at is…
Let’s re-centre the conversation around our core objective
What are we optimizing for?
Symptoms vs root causes
Let’s shift the conversation from blame to solutions
