On today's episode of The Engaging Marketeer, Darren speaks to Emma Sidney about her business, Sparkle Society. 

An expert on all things lead magnets and email marketing, Emma gives her advice on how best to persuade prospects to offer their details in exchange for freebies, with the aim being to convert audiences into paying customers. 

Emma also discusses the importance of nurturing your email list, and ways to improve your chances of increasing your open rate. 

You can connect with Emma here: 

LinkedIn: https://www.linkedin.com/in/emmasidneycouk/

Facebook: https://www.facebook.com/esidney77?locale=en_GB

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

On today's episode of The Engaging Marketeer, Darren speaks to Emma Sidney about her business, Sparkle Society. 
An expert on all things lead magnets and email marketing, Emma gives her advice on how best to persuade prospects to offer their details in exchange for freebies, with the aim being to convert audiences into paying customers. 
Emma also discusses the importance of nurturing your email list, and ways to improve your chances of increasing your open rate. 
You can connect with Emma here: 
LinkedIn: <a href="https://www.linkedin.com/in/emmasidneycouk/">https://www.linkedin.com/in/emmasidneycouk/</a>
Facebook: <a href="https://www.facebook.com/esidney77?locale=en_GB">https://www.facebook.com/esidney77?locale=en_GB</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837
LinkedIn: https://www.linkedin.com/in/darrenjamieson/
Engaging Marketeer: https://engagingmarketeer.com
Engage Web: https://www.engageweb.co.uk

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike.

Engaging Marketeer

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Described by one detractor as an 'angry receding man', Darren Jamieson hosts the Engaging Marketeer Podcast where the Liverpool Comedy Festival winner delivers his own brand of business and marketing content. With a mixture of personal stories, detailed advice, step-by-step processes, angry explosive rants and thought-provoking interviews, Darren offers a very different take on business and marketing that provides insights for new startups and experienced business owners alike. The Engaging Marketeer Podcast debuted at #1 in the Marketing chart on Apple Podcasts.

Nurturing and Converting Your Email List - With Emma Sidney

Not every success story starts with a win.

In today's episode of The Engaging Marketeer, Nathan Brown talks openly about the early missteps that shaped his career. From projects that went wrong, to being made redundant, to rebuilding teams before he really knew what he was doing, this is a proper, honest conversation about learning the hard way, and why some of the moments that feel like failures at the time turn out to be the foundations for everything that follows. It's safe to say that Nathan is now smashing it.

If you’re running a business, growing a team or feeling like you are figuring things out as you go, this episode is for you. Start the new year off on the right foot by giving this one a listen. 

About Nathan:

Nathan Brown is the founder of Robus Marketing, a UK based digital marketing agency that works heavily with franchise networks. He has no formal A levels or degree and started out in live music and events before moving into the care sector, where he progressed into senior roles and then took responsibility for marketing and sales. He later completed a Level 6 Diploma in Professional Marketing with the CIM.

After being made redundant in 2014, Nathan became Marketing Manager for a home care franchise, which shaped his franchise marketing experience. He launched Robus Marketing in 2017, grew it primarily through business networking and retained relationships, and now runs a fully remote team across the UK and the Philippines delivering Google Ads, social media, website projects, and marketing strategy, while he focuses on sales, client relationships, and scaling systems.

Connect with Nathan: 

Website: https://robusmarketing.com/

Facebook: https://www.facebook.com/robusmarketing/

Instagram: https://www.instagram.com/robus_marketing/

LinkedIn: https://www.linkedin.com/in/nathanbrownp/

Company LinkedIn: https://www.linkedin.com/company/robus-marketing/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

Not every success story starts with a win.
In today's episode of The Engaging Marketeer, Nathan Brown talks openly about the early missteps that shaped his career. From projects that went wrong, to being made redundant, to rebuilding teams before he really knew what he was doing, this is a proper, honest conversation about learning the hard way, and why some of the moments that feel like failures at the time turn out to be the foundations for everything that follows. It's safe to say that Nathan is now smashing it.
If you&rsquo;re running a business, growing a team or feeling like you are figuring things out as you go, this episode is for you. Start the new year off on the right foot by giving this one a listen.&nbsp;
About Nathan:
Nathan Brown is the founder of Robus Marketing, a UK based digital marketing agency that works heavily with franchise networks. He has no formal A levels or degree and started out in live music and events before moving into the care sector, where he progressed into senior roles and then took responsibility for marketing and sales. He later completed a Level 6 Diploma in Professional Marketing with the CIM.
After being made redundant in 2014, Nathan became Marketing Manager for a home care franchise, which shaped his franchise marketing experience. He launched Robus Marketing in 2017, grew it primarily through business networking and retained relationships, and now runs a fully remote team across the UK and the Philippines delivering Google Ads, social media, website projects, and marketing strategy, while he focuses on sales, client relationships, and scaling systems.
Connect with Nathan:&nbsp;
Website: <a href="https://robusmarketing.com/">https://robusmarketing.com/</a>
Facebook: <a href="https://www.facebook.com/robusmarketing/">https://www.facebook.com/robusmarketing/</a>
Instagram: <a href="https://www.instagram.com/robus_marketing/">https://www.instagram.com/robus_marketing/</a>
LinkedIn: <a href="https://www.linkedin.com/in/nathanbrownp/">https://www.linkedin.com/in/nathanbrownp/</a>
Company LinkedIn: <a href="https://www.linkedin.com/company/robus-marketing/">https://www.linkedin.com/company/robus-marketing/</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

From In-House Marketer To Agency Owner - Nathan Brown

Do you give people a second chance if they waste your time?

Your time is your most valuable asset - and once it's wasted, you don't get it back. In today's episode of The Engaging Marketeer, Darren goes deep on professional standards, boundaries and why how people handle their diary tells you everything you need to know about how they value your relationship.

This isn't about being rigid or difficult - it's about protecting your time, setting clear expectations and deciding when a second chance is earned rather than automatically given.

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk 

Do you give people a second chance if they waste your time?
Your time is your most valuable asset - and once it's wasted, you don't get it back. In today's episode of The Engaging Marketeer, Darren goes deep on professional standards, boundaries and why how people handle their diary tells you everything you need to know about how they value your relationship.
This isn't about being rigid or difficult - it's about protecting your time, setting clear expectations and deciding when a second chance is earned rather than automatically given.
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>&nbsp;

Time or Money? What Is More Important To You?

"It’s a very painful lesson learned"

In this week's episode of The Engaging Marketeer, Darren is joined by Les Murray. Les is both an executive coach and leadership consultant who works closely with business owners, managers and founders to sharpen strategy, simplify operations and build leadership teams that truly thrive.

During this conversation, Les explains why some roles are only truly valued once they’re gone and the costly lessons businesses learn as a result.

About Les Murray:

Les Murray is a coach and speaker at 20-20 Coaching, working with individuals and business leaders who want greater clarity, confidence, and stronger decision making, particularly when operating under pressure or responsibility.

His journey into coaching and public speaking did not come from performance or presentation, but from recognising moments where he wanted to help others and realised he was not yet equipped to do so effectively. That honesty led him to develop his communication, thinking, and leadership skills through environments such as the Professional Speaking Association. Les focuses on competence before confidence, helping people grow into leadership roles through clearer thinking, better questions, and personal accountability. His work centres on the belief that real development starts by acknowledging gaps, taking responsibility, and committing to consistent improvement.

You can connect with Les here:

LinkedIn: https://www.linkedin.com/in/lesmurray/

YouTube: https://youtube.com/@20-20management?si=_Ca9_0UANYAklH7v

Website: https://20-20management.com/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk

"It&rsquo;s a very painful lesson learned"
In this week's episode of The Engaging Marketeer, Darren is joined by Les Murray. Les is both an executive coach and leadership consultant who works closely with business owners, managers and founders to sharpen strategy, simplify operations and build leadership teams that truly thrive.
During this conversation, Les explains why some roles are only truly valued once they&rsquo;re gone and the costly lessons businesses learn as a result.
About Les Murray:
Les Murray is a coach and speaker at 20-20 Coaching, working with individuals and business leaders who want greater clarity, confidence, and stronger decision making, particularly when operating under pressure or responsibility.
His journey into coaching and public speaking did not come from performance or presentation, but from recognising moments where he wanted to help others and realised he was not yet equipped to do so effectively. That honesty led him to develop his communication, thinking, and leadership skills through environments such as the Professional Speaking Association. Les focuses on competence before confidence, helping people grow into leadership roles through clearer thinking, better questions, and personal accountability. His work centres on the belief that real development starts by acknowledging gaps, taking responsibility, and committing to consistent improvement.
You can connect with Les here:
LinkedIn: <a href="https://www.linkedin.com/in/lesmurray/">https://www.linkedin.com/in/lesmurray/</a>
YouTube: <a href="https://youtube.com/@20-20management?si=_Ca9_0UANYAklH7v">https://youtube.com/@20-20management?si=_Ca9_0UANYAklH7v</a>
Website: <a href="https://20-20management.com/">https://20-20management.com/</a>
About your host:
Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.
iTunes: <a href="https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837">https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837</a>
LinkedIn: <a href="https://www.linkedin.com/in/darrenjamieson/">https://www.linkedin.com/in/darrenjamieson/</a>
Engaging Marketeer: <a href="https://engagingmarketeer.com">https://engagingmarketeer.com</a>
Engage Web: <a href="https://www.engageweb.co.uk">https://www.engageweb.co.uk</a>

Nurturing and Converting Your Email List - With Emma Sidney

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