Going viral is NOT a strategy!

In today’s episode of The Engaging Marketeer, Bron Watson breaks down one of the biggest misconceptions in modern marketing: visibility without direction.

Likes and connections aren’t a strategy, and neither is going viral. Bron explains why marketing only works when the long, medium and short game are aligned, and why every action has to answer one simple question: what are we doing next?

Awareness on its own doesn’t pay the bills, and engagement on its own doesn’t grow a business. If it doesn’t lead somewhere meaningful, it’s just noise. This isn’t simply a theory, either - Bron built and continued to lead her business through a double cancer diagnosis. So when she talks about resilience, long games and strategy, she’s speaking from lived experience, not just marketing textbooks.

If you’re serious about growing your business, building loyal fans and making your marketing drive revenue, this episode will challenge the way you think.

More about Bron:

Bron Watson is an Australian marketing strategist, business owner, and founder of The Social Coach and The Serenity Project. With decades of experience across corporate marketing, healthcare, and education, Bron combines commercial insight with deep personal resilience.

After building a successful marketing business, Bron was diagnosed with breast cancer in 2017 and later with multiple myeloma in 2023. While continuing to run her business, she developed The Serenity Project, a framework that blends science, mindset, and practical resilience to help people navigate adversity.

Bron now works with small business owners to build raving fans through strategic marketing, while also advocating for a more human, trauma-aware approach to healing and healthcare.

You can connect with Bron here:

The Social Coach: https://thesocialcoach.com.au/

The Serenity Project: https://serenityproject.com.au/

LinkedIn: https://www.linkedin.com/in/bronwatson/

Facebook: https://www.facebook.com/bronwatsonme/

Instagram: https://www.instagram.com/bron_watson/

About your host:

Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA.

iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837

LinkedIn: https://www.linkedin.com/in/darrenjamieson/

Engaging Marketeer: https://engagingmarketeer.com

Engage Web: https://www.engageweb.co.uk