In this episode of Empire Builders, we revisit a classic conversation with Matt Elwell, co-founder of the Elite Closing Academy and Nick James' business partner. This gem from our archives is packed with wisdom on the art of selling and closing.

Matt shares his journey from selling ladies' sanitary wear to becoming an elite closer and breaks down the crucial difference between selling and closing. You'll learn about his "Open with a Close" philosophy, the importance of asking powerful questions, and how to create a "caterpillar egg to beautiful butterfly" sales process.

This episode is particularly relevant as Matt will be running a bonus Sales & Closing Superconference day at Expert Empires in October 2024. Whether you're new to sales or looking to refine your techniques, this classic episode offers invaluable insights that are as relevant today as when first recorded.

Tune in for a nostalgic yet powerful lesson in mastering the art of the close, and get a taste of what to expect at the upcoming Superconference. 



VALUABLE RESOURCES



https://www.expertempires.com



https://www.expertempires.com/october2024-tickets



https://bit.ly/7figcoachgroup



https://eliteclosingacademy.com/



ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode of Empire Builders, we revisit a classic conversation with Matt Elwell, co-founder of the Elite Closing Academy and Nick James' business partner. This gem from our archives is packed with wisdom on the art of selling and closing.
Matt shares his journey from selling ladies' sanitary wear to becoming an elite closer and breaks down the crucial difference between selling and closing. You'll learn about his "Open with a Close" philosophy, the importance of asking powerful questions, and how to create a "caterpillar egg to beautiful butterfly" sales process.
This episode is particularly relevant as Matt will be running a bonus Sales &amp; Closing Superconference day at Expert Empires in October 2024. Whether you're new to sales or looking to refine your techniques, this classic episode offers invaluable insights that are as relevant today as when first recorded.
Tune in for a nostalgic yet powerful lesson in mastering the art of the close, and get a taste of what to expect at the upcoming Superconference. 
 
VALUABLE RESOURCES
 
<a href="https://www.expertempires.com/">https://www.expertempires.com</a>
 
<a href="https://www.expertempires.com/october2024-tickets">https://www.expertempires.com/october2024-tickets</a>
 
<a href="https://bit.ly/7figcoachgroup">https://bit.ly/7figcoachgroup</a>
 
<a href="https://eliteclosingacademy.com/">https://eliteclosingacademy.com/</a>
 
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Welcome to EMPIRE BUILDERS with CEO, entrepreneur, and International speaker, Nick James. 

Nick is probably best known for his ground-breaking ‘Expert Empires’ events in the UK. He's dynamic and daring in his approach to business, and genuinely loves to see his clients get results. In a world where self-awareness and humility are rare, you’ll find Nick’s ‘open and real’ style refreshing, challenging, and inspiring.

On this podcast you’ll find a mix of:

1. Original content, recorded especially for ‘EMPIRE BUILDERS’ listeners. Nick will share his current (and often extreme!) views on all things business, including audience growth, lead generation, sales, and how to get the very best out of yourself every single day.

2. Exclusive interviews with some of the world’s best-known experts and authors, including David Goggins, Chalene Johnson, Trent Shelton, Lewis Howes, Ryan Deiss, and many more.

3. Keynote Speeches recorded live at Nick’s previous events, featuring high net-worth entrepreneurs like Gary Vaynerchuk, Lord Sugar, Grant Cardone, Tom Bilyeu, Ed Mylett, and others.

If you’re committed to building an EMPIRE that makes a big difference in the world, AND helps you create vast personal wealth… you’re in the right place!

Welcome to EMPIRE BUILDERS with CEO, entrepreneur, and International speaker, Nick James.&nbsp;
Nick is probably best known for his ground-breaking&nbsp;&lsquo;Expert Empires&rsquo;&nbsp;events in the UK.&nbsp;He's dynamic and daring in his approach to business,&nbsp;and genuinely loves to see his clients get results.&nbsp;In a world where self-awareness and humility are rare, you&rsquo;ll find Nick&rsquo;s &lsquo;open and real&rsquo; style refreshing, challenging, and inspiring.
On this podcast you&rsquo;ll find a mix of:
1. Original content, recorded especially for &lsquo;EMPIRE BUILDERS&rsquo; listeners. Nick will share his current (and often extreme!) views on all things business, including audience growth, lead generation, sales, and how to get the very best out of yourself every single day.
2. Exclusive interviews with some of the world&rsquo;s best-known experts and authors, including David Goggins, Chalene Johnson, Trent Shelton, Lewis Howes, Ryan Deiss, and many more.
3. Keynote Speeches recorded live at Nick&rsquo;s previous events, featuring high net-worth entrepreneurs like Gary Vaynerchuk, Lord Sugar, Grant Cardone, Tom Bilyeu, Ed Mylett, and others.
If you&rsquo;re committed to building an EMPIRE that makes a big difference in the world, AND helps you create vast personal wealth&hellip; you&rsquo;re in the right place!

Empire Builders with Nick James

The Art of Elite Closing: Transforming Your Sales Approach with Matt Elwell

In this episode, Nick James sits down with Kevin Whelan, founder of Wealth Builders and host of the Wealth Talk podcast, to unpack the complete framework for building lasting wealth.

With over 30 years of experience, Kevin reveals the seven fundamental pillars of wealth building, including four often-overlooked ways to create recurring income within your existing business.

Learn why 95% of people never achieve financial independence, discover little-known tax strategies like Employee Ownership Trusts, and understand how to structure your wealth to minimise inheritance tax.

Whether you're looking to maximize your business's recurring revenue, protect your wealth, or create a lasting legacy, this episode provides actionable insights for entrepreneurs at any stage of their wealth-building journey.

VALUABLE RESOURCES

https://www.expertempires.com

https://bit.ly/7figcoachgroup

https://membership.wealthbuilders.co.uk/empire-builders

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick James sits down with Kevin Whelan, founder of Wealth Builders and host of the Wealth Talk podcast, to unpack the complete framework for building lasting wealth.
With over 30 years of experience, Kevin reveals the seven fundamental pillars of wealth building, including four often-overlooked ways to create recurring income within your existing business.
Learn why 95% of people never achieve financial independence, discover little-known tax strategies like Employee Ownership Trusts, and understand how to structure your wealth to minimise inheritance tax.
Whether you're looking to maximize your business's recurring revenue, protect your wealth, or create a lasting legacy, this episode provides actionable insights for entrepreneurs at any stage of their wealth-building journey.
VALUABLE RESOURCES <a href="https://www.wealthbuilders.co.uk/"></a>
<a href="https://www.expertempires.com/automation">https://www.expertempires.com</a>
<a href="https://bit.ly/7figcoachgroup">https://bit.ly/7figcoachgroup</a>
<a href="https://membership.wealthbuilders.co.uk/empire-builders">https://membership.wealthbuilders.co.uk/empire-builders</a>
&nbsp;
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a &pound;16k/yr telesales job.&nbsp;
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him &pound;50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.&nbsp;
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Kevin Whelan: The 7 Pillars of Building Lasting Wealth (Including 4 Most Business Owners Miss)

In this episode, Nick James sits down with Tyler Garns, former VP of Marketing at Infusionsoft (now Keap) and successful agency founder.

Tyler breaks down the four fundamental levers any business can pull to double their revenue, shares his journey from employee to multi-million dollar agency owner, and explains why business growth is simpler than most people think.

Plus, learn why automation is crucial for scaling your business without burning out, and get actionable insights on where to start with systematising your operations.

Don't miss their upcoming one-day workshop in Birmingham on December 7th, where Tyler will work directly with attendees to implement these strategies. This exclusive event is available to Empire Builders community members for just a £1 booking fee, but seats are limited to 40 attendees. Book your spot at expertempires.com/automation.

VALUABLE RESOURCES

https://www.expertempires.com/automation

https://bit.ly/7figcoachgroup

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick James sits down with Tyler Garns, former VP of Marketing at Infusionsoft (now Keap) and successful agency founder.
Tyler breaks down the four fundamental levers any business can pull to double their revenue, shares his journey from employee to multi-million dollar agency owner, and explains why business growth is simpler than most people think.
Plus, learn why automation is crucial for scaling your business without burning out, and get actionable insights on where to start with systematising your operations.
Don't miss their upcoming one-day workshop in Birmingham on December 7th, where Tyler will work directly with attendees to implement these strategies. This exclusive event is available to Empire Builders community members for just a £1 booking fee, but seats are limited to 40 attendees. Book your spot at expertempires.com/automation.
VALUABLE RESOURCES <a href="https://www.wealthbuilders.co.uk/"></a>
<a href="https://www.expertempires.com/automation">https://www.expertempires.com/automation</a>
<a href="https://bit.ly/7figcoachgroup">https://bit.ly/7figcoachgroup</a>
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Tyler Garns: The 4 Simple Ways to Double Your Business

In this no-holds-barred Ask Me Anything session, Nick James opens up about the reality of building a 7-figure expert empire - from setbacks to breakthrough success. Going beyond the usual business talk, Nick shares raw insights about losing everything in 2015 and rebuilding from scratch, the delicate balance of friendship and leadership in business, and why separating your identity from your business is crucial for long-term success.

Nick delivers hard truths about scaling businesses, building resilient leadership, and creating sustainable success. Whether you're wrestling with business partnerships, questioning your entrepreneurial identity, or seeking to break through revenue plateaus, this episode offers unfiltered wisdom from someone who's navigated the entrepreneurial rollercoaster.

Get ready for real talk about:
Overcoming business crisis points and rebuilding stronger
Managing the transition from friend to boss
Creating multiple income streams without losing focus
Building a business that serves your life (not the other way around)
The mindset shifts required for scaling beyond 6-figures

No sugar coating, no fluff - just honest conversations about what it really takes to build an empire.

VALUABLE RESOURCES

https://www.expertempires.com

https://bit.ly/7figcoachgroup

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this no-holds-barred Ask Me Anything session, Nick James opens up about the reality of building a 7-figure expert empire - from setbacks to breakthrough success. Going beyond the usual business talk, Nick shares raw insights about losing everything in 2015 and rebuilding from scratch, the delicate balance of friendship and leadership in business, and why separating your identity from your business is crucial for long-term success.
Nick delivers hard truths about scaling businesses, building resilient leadership, and creating sustainable success. Whether you're wrestling with business partnerships, questioning your entrepreneurial identity, or seeking to break through revenue plateaus, this episode offers unfiltered wisdom from someone who's navigated the entrepreneurial rollercoaster.
Get ready for real talk about:
<ul>
<li>Overcoming business crisis points and rebuilding stronger</li>
<li>Managing the transition from friend to boss</li>
<li>Creating multiple income streams without losing focus</li>
<li>Building a business that serves your life (not the other way around)</li>
<li>The mindset shifts required for scaling beyond 6-figures</li>
</ul>
No sugar coating, no fluff - just honest conversations about what it really takes to build an empire.
VALUABLE RESOURCES <a href="https://www.wealthbuilders.co.uk/"></a>
<a href="https://www.expertempires.com">https://www.expertempires.com</a>
<a href="https://bit.ly/7figcoachgroup">https://bit.ly/7figcoachgroup</a>
ABOUT THE HOST
Nick James
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

The Art of Elite Closing: Transforming Your Sales Approach with Matt Elwell

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