Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales. 

So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products. 

It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer. 

And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads. 

So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them.

WHAT YOU WILL LEARN:
How Facebook ads changed in the past 12-months
What makes Facebook ads so challenging
What you need to consider before Facebook ads
Why having an organic marketing strategy is so important
How you can strengthen your business foundations 

This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023

Add your name to the waitlist and save $200! 

https://www.lisabyrne.co/egs

In the course, I hand you the keys to marketing and sales success. Including:
How to use your marketing metrics to plan smarter marketing 
How to refine your marketing messages so it's CLEAR and converts 
How to optimise your website into a money-making machine
How to plan 12-months in advance so you always know what you're working towards
How to increase revenue from email (on auto-pilot)
How to promote yourself and your products on social media (without feeling ick) 
How to make EASY and epic videos
How to launch and sell out your next product  

Add your name to the waitlist to get the early bird discount of $200  

https://www.lisabyrne.co/egs

Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales. 
So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products. 
It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer. 
And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads. 
So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them.
WHAT YOU WILL LEARN:
<ul>
<li>How Facebook ads changed in the past 12-months</li>
<li>What makes Facebook ads so challenging</li>
<li>What you need to consider before Facebook ads</li>
<li>Why having an organic marketing strategy is so important</li>
<li>How you can strengthen your business foundations </li>
</ul>
<hr>
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2023
Add your name to the waitlist and save $200! 
<a href="https://www.lisabyrne.co/egs">https://www.lisabyrne.co/egs</a>
In the course, I hand you the keys to marketing and sales success. Including:
<ul>
<li>How to use your marketing metrics to plan smarter marketing </li>
<li>How to refine your marketing messages so it's CLEAR and converts </li>
<li>How to optimise your website into a money-making machine</li>
<li>How to plan 12-months in advance so you always know what you're working towards</li>
<li>How to increase revenue from email (on auto-pilot)</li>
<li>How to promote yourself and your products on social media (without feeling ick) </li>
<li>How to make EASY and epic videos</li>
<li>How to launch and sell out your next product  </li>
</ul>
Add your name to the waitlist to get the early bird discount of $200  
<a href="https://www.lisabyrne.co/egs">https://www.lisabyrne.co/egs</a>

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.

If you’re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you’re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you’ve finally found your village.

Each week, host Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts. Expect real talk on:


Marketing that works → Instagram, Meta Ads, email marketing, content & campaigns


Mindset & leadership → stepping into your CEO role with clarity & confidence


Scaling systems → sales flows, promotional calendars, and marketing engines that save time and increase profit


Money & growth → turning your store into a sustainable, profitable business

With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands — from side-hustle startups to 6- and 7-figure businesses. She’s also a mum of 2, an online shopping addict, and a massive champion for women in business.

Ready to take the next step?
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 Aiming for $100K months? Book a free Clarity Call with Lisa.

Follow Lisa on Instagram → @lisabyrnemarketing

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, simple, and sustainable strategies.
If you&rsquo;re an ecommerce brand founder or online store owner dreaming of consistent $5K, $10K, or even $100K months but you&rsquo;re stuck in overwhelm, ad hoc marketing, and sales that feel unpredictable, you&rsquo;ve finally found your village.
Each week, host&nbsp;Lisa Byrne, eCommerce Marketing Mentor, strategist, and coach, shares practical lessons, step-by-step strategies, and inspiring conversations with successful female founders and industry experts.&nbsp;Expect real talk on:
<ul data-start="1061" data-end="1437">
<li data-start="1061" data-end="1149">
Marketing that works &rarr; Instagram, Meta Ads, email marketing, content &amp; campaigns
</li>
<li data-start="1150" data-end="1234">
Mindset &amp; leadership &rarr; stepping into your CEO role with clarity &amp; confidence
</li>
<li data-start="1235" data-end="1353">
Scaling systems &rarr; sales flows, promotional calendars, and marketing engines that save time and increase profit
</li>
<li data-start="1354" data-end="1437">
Money &amp; growth &rarr; turning your store into a sustainable, profitable business
</li>
</ul>
With more than 22 years in marketing, Lisa has helped hundreds of women scale their ecommerce brands &mdash; from side-hustle startups to 6- and 7-figure businesses. She&rsquo;s also a mum of 2, an online shopping addict, and a massive champion for women in business.
Ready to take the next step? 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 Aiming for $100K months? Book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>&nbsp;with Lisa.
Follow Lisa on Instagram &rarr; <a href="https://www.instagram.com/lisabyrnemarketing/" data-start="1989" data-end="2057">@lisabyrnemarketing</a>

eCommerce Marketing for Female Business Owners

eCommerce Marketing Society with Lisa Byrne

Why Facebook ads aren't always the answer

Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.

In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: 

✔️ Knowing your numbers
✔️ Truly understanding your customer
✔️ Nailing your positioning
✔️ Building a brand your customers connect with

These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — this episode will show you exactly where to start.

👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably.

Ready to take the next step?

Here's how: 
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.
👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 And if you’re aiming for $100K months, book a free Clarity Callwith me.

Before you dive into ads, Instagram, or email campaigns &mdash; you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be. In this episode of the Ecommerce Marketing Society, I&rsquo;m breaking down the 4 foundations every ecommerce brand needs to scale in 2025: ✔️ Knowing your numbers ✔️ Truly understanding your customer ✔️ Nailing your positioning ✔️ Building a brand your customers connect with These are the non-negotiables that turn scattered marketing into consistent sales. If you&rsquo;ve been feeling stuck, overwhelmed, or like your efforts aren&rsquo;t paying off &mdash; this episode will show you exactly where to start. 👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably. Ready to take the next step? Here's how: 👉 Making under $2K months? Start with my free training: <a href="https://www.lisabyrne.co/workshop">The 4 Steps to $5k Months Organically.</a> 👉 Dreaming of $10K months? Check out <a href="https://www.lisabyrne.co/triplethreat">eComm Triple Threat</a> 👉 And if you&rsquo;re aiming for $100K months, book a free <a href="https://airtable.com/appSrJZVhsxrQpnf7/shrcBvmzKkl4Kot24">Clarity Call </a>with me.

The Foundations of a 6-Figure eCommerce Store

Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads.

The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow. 

Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, so let's talk about how you can apply this knowledge to your own marketing.

I'll share:
3 types of creative that are performing well in ads right now
Why authenticity and relatability are winning over the perfectly polished ads of the past
Why honing your Facebook Ad skills are essential to scale your eComm business

Ready to make your next ad campaign a success? Let's dive in.

NEW LIVE (AND FREE!) WORKSHOP!

The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

👉🏼 Save your seat now: https://www.lisabyrne.co/roadmap

Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies?

eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.

Inside, you'll get:

✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads 
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)

This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom! 

If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.

👉 Apply here eComm Scale Strong. 

If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals. 

I can't wait to read your application! 

👉 Apply here eComm Scale Strong.

Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads.
The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow.&nbsp; Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, so let's talk about how you can apply this knowledge to your own marketing.
I'll share:
<ul>
<li>3 types of creative that are performing well in ads right now</li>
<li>Why authenticity and relatability are winning over the perfectly polished ads of the past</li>
<li>Why honing your Facebook Ad skills are essential to scale your eComm business</li>
</ul>
Ready to make your next ad campaign a success? Let's dive in.
<hr>
NEW LIVE (AND FREE!) WORKSHOP!
The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.
👉🏼 Save your seat now:&nbsp;<a href="https://www.lisabyrne.co/roadmap">https://www.lisabyrne.co/roadmap</a>
<hr>
Ready to scale to consistent $50K&ndash;$100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves&mdash;but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy ✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum ✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads&nbsp; ✔ Customised marketing, content, and brand strategy tailored to your business ✔ Website, email &amp; social media reviews to convert more browsers into buyers ✔ Daily support inside a private Slack channel so you&rsquo;re never stuck ✔ Lifetime access to my full course suite (valued at $8K+)
This isn&rsquo;t another group program filled with Zoom calls and generic advice. It&rsquo;s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!&nbsp;
If you&rsquo;re earning $10K+ months and want to scale faster, with less stress&mdash;apply now. Spots are limited.
👉 Apply here&nbsp;<a href="https://www.lisabyrne.co/ess-application">eComm Scale Strong. </a>
If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals.&nbsp;
I can't wait to read your application!&nbsp;
👉 Apply here&nbsp;<a href="https://www.lisabyrne.co/ess-application">eComm Scale Strong.</a>

Quick Win - Ads That Don't Look Like Ads

In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business.

We're talking:
Why you need to focus on your systems in order to scale
The importance of getting your brand foundations right first, before investing in more marketing
Prioritising the three stages of your marketing funnel
The three most impactful areas to focus on if you want to reach those $20k+ months

Grab a pen, you're going to want to take plenty of notes from this one!

NEW LIVE (AND FREE!) WORKSHOP!

The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.

👉🏼 Save your seat now: https://www.lisabyrne.co/roadmap

Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies?

eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.

Inside, you'll get:

✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads 
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)

This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom! 

If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.

👉 Apply here eComm Scale Strong. 

If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals. 

I can't wait to read your application! 

👉 Apply here eComm Scale Strong.

In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months&nbsp;without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business.
We're talking:
<ul>
<li>Why you need to focus on your systems in order to scale</li>
<li>The importance of getting your brand foundations right first, before investing in more marketing</li>
<li>Prioritising the three stages of your marketing funnel</li>
<li>The three most impactful areas to focus on if you want to reach those $20k+ months</li>
</ul>
Grab a pen, you're going to want to take plenty of notes from this one!
<hr>
NEW LIVE (AND FREE!) WORKSHOP!
The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.
👉🏼 Save your seat now:&nbsp;<a href="https://www.lisabyrne.co/roadmap">https://www.lisabyrne.co/roadmap</a>
<hr>
Ready to scale to consistent $50K&ndash;$100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves&mdash;but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy ✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum ✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads&nbsp; ✔ Customised marketing, content, and brand strategy tailored to your business ✔ Website, email &amp; social media reviews to convert more browsers into buyers ✔ Daily support inside a private Slack channel so you&rsquo;re never stuck ✔ Lifetime access to my full course suite (valued at $8K+)
This isn&rsquo;t another group program filled with Zoom calls and generic advice. It&rsquo;s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!&nbsp;
If you&rsquo;re earning $10K+ months and want to scale faster, with less stress&mdash;apply now. Spots are limited.
👉 Apply here&nbsp;<a href="https://www.lisabyrne.co/ess-application">eComm Scale Strong. </a>
If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals.&nbsp;
I can't wait to read your application!&nbsp;
👉 Apply here&nbsp;<a href="https://www.lisabyrne.co/ess-application">eComm Scale Strong.</a>

Why Facebook ads aren't always the answer

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