Conversion rate optimisation may be something you haven't heard of yet in your eCommerce marketing journey or you have and it sounded far too overwhelming so you ran the other way. I totally get it! When you have a million things on your plate, lots of things can fall into the too-hard basket. However improving your conversion rate is one of the marketing strategies I get most excited about, because when you know what is stopping your visitors to purchase? Fixing the problem is the easy part. That's why I am so excited to speak to Quinn Zeda the founder of Conversion Crimes. Which is an online tool designed to make user testing simple and easy for eCommerce business owners just like you. We chat about what conversion rate optimisation is, some examples of the main conversion crimes Quinn sees, how user testing works, and how it can be one of the easiest ways for you to understand and fix the gaps in your website that's losing you, customers.