eCommerce Marketing Society with Lisa ByrneeCommerce Marketing Society with Lisa Byrne

10. Scaling and staying grounded: How Kayla built a multi-million dollar skincare brand and maintained a connection with her audience

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Special guest Kayla Houlihan, Founder of Tribe Skincare 

We discuss:

  • How she started
  • What marketing worked for her in the beginning
  • How her marketing has changed over the past 3 years and what she focuses on now.
  • TikTok, influencers and Instagram
  • How she scaled
  • How she built her team
  • How her role has changed
  • Rebranding Tribe - the steps she’s taking 

 

Links:

www.tribeskincare.com.au

https://www.lisabyrne.com.au/myprogram

https://www.lisabyrne.com.au/bookcall

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eCommerce Marketing Society with Lisa Byrne

eCommerce Marketing Society is the podcast for women who want to grow their online store with smart, 
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