While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries.

I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years.

He brings into the show his own experiences as he covers how helps clients achieve ROI, why he’s pessimistic about what’s happening with Facebook especially that Apple IDFA issue, and the value he gets from mapping customer journeys. On top of that, Petar shares several neat strategies he used for different social media platforms.

Episode Highlights:

1. Introduction [00:00]
2. What got Petar into media buying [00:48]
3. How he 20x scaled a fishing chapter [03:47]
4. What’s key to getting ROI for a client [05:06]
5. Where SMEs lost out because of lack of data [06:59]
6. Why Facebook is terrible for marketers now [09:30]
7. Google is still unmatched in terms of ads [13:01]
8. The value and surprising insights from customer journeys [14:14]
9. Using lifetime value to make campaign changes [18:58]
10. High-level strategies for different social media platforms [22:38]
11. Petar’s pessimistic over the Apple IDFA issue [25:53]
12. Facebook measurement before and now [27:22]

Resource Links: 

• Visit the Wicked Reports Website (https://www.wickedreports.com/)

About Our Guest: 

Petar Mitrovic is a highly experienced PPC consultant doing Google Ads, Bing Ads, and Facebook Ads. He led the way for FishingBooker to scale 20x through the use of paid marketing. Having worked with over 50 clients, Petar has knowledge in digital marketing for various industries including SaaS, health, restaurant, wedding services, car rental, manufacturing, and digital products.

Connect with Petar through his LinkedIn.

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