In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.
Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.
Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.
Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!
About our Guest:
Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.
He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.
Get in touch with Chris through LinkedIn.
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