Ecommerce Insights by Wicked ReportsEcommerce Insights by Wicked Reports

Scale Your Ecommerce Store the Badass Way With Jessica Totillo Coster

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Scaling in ecommerce is no easy job. But if you have a tight grasp of which aspects you should focus on in your business, you’re surely going to thrive.

Today, I have with me Ecommerce Badassery CEO/Founder Jessica Totillo Coster, an ecommerce and email marketing strategist who shares actionable steps for traffic, sales, and profit in putting up a successful ecom store. 

Jessica talks about everything that she learned the hard way in her past experience so that you don’t have to go through the mistakes that she made.

What are you still waiting for? Jump into the episode now.


Episode Highlights:

  1. Introduction [00:00]
  2. Jessica’s business food for thought  [02:34]
  3. Business pains that Ecommerce Badassery heals [03:21]
  4. When to focus on customer retention and acquisition [07:12]
  5. Diagnosing your marketing platforms individually [9:51]
  6. What really matters in an email marketing campaign [12:03]
  7. Search Engine Optimization 101 with Jessica [15:31]
  8. Jessica’s time as the only employee of a 7-figure ecom store [24:57]
  9. Recreating in-person experience on the internet [30:31]
  10. Ways to grow your business according to Jessica [33:08]
  11. Jessica’s checklist of optimization [36:09]
  12. What Jessica thinks about the latest iOS updates [39:14]
  13. Why your business is not about you [43:03]


Resource Links: 


About our Guest:

Ecommerce Badassery CEO/Founder Jessica Totillo Coster is an ecommerce and email marketing strategist who uses data and experience to help boutique owners and product entrepreneurs figure out the next best step in their business.

Connect with Jessica through her LinkedIn account.

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at to know more about how we can help you build a successful brand and maximize your profits.

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