As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience.

But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some.

Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more.

Learn the ins and outs of making video ads by tuning in to this episode.





Episode Highlights:
What led Tom to focus on YouTube ad-buying [01:17]
The day Tom realized what he wanted to do [10:27]
Their ad spend in 2020 [12:53]
The 4 A’s to a successful YouTube ad campaign [14:37]
A good ad gets the psychology right [18:01]
The 3 Acts in every great ad [21:39]
Example of a successful ad that wakes up people’s desires [27:59]
Emphasize letting people buy a new identity [34:49]
The beauty of telling a story [38:16]
Rule of thumb when building your audience [42:33]
Great results take time and compound over time [48:51]
Prepare for the data storm coming this 2021 & get creative [51:30]





Resource Links:
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Want to learn how to become a YouTube ad buyer? Then join us here: https://www.adbuyersclub.com/home
Viewability Website (https://www.viewability.co.uk/)





About Our Guest:

With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube.

 

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.





Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://web.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience.
But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some.
Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more.
Learn the ins and outs of making video ads by tuning in to this episode.
 
Episode Highlights:
<ol>
<li aria-level="1">What led Tom to focus on YouTube ad-buying [01:17]</li>
<li aria-level="1">The day Tom realized what he wanted to do [10:27]</li>
<li aria-level="1">Their ad spend in 2020 [12:53]</li>
<li aria-level="1">The 4 A&rsquo;s to a successful YouTube ad campaign [14:37]</li>
<li aria-level="1">A good ad gets the psychology right [18:01]</li>
<li aria-level="1">The 3 Acts in every great ad [21:39]</li>
<li aria-level="1">Example of a successful ad that wakes up people&rsquo;s desires [27:59]</li>
<li aria-level="1">Emphasize letting people buy a new identity [34:49]</li>
<li aria-level="1">The beauty of telling a story [38:16]</li>
<li aria-level="1">Rule of thumb when building your audience [42:33]</li>
<li aria-level="1">Great results take time and compound over time [48:51]</li>
<li aria-level="1">Prepare for the data storm coming this 2021 &amp; get creative [51:30]</li>
</ol>
 
Resource Links:
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Want to learn how to become a YouTube ad buyer? Then join us here: <a href="https://www.adbuyersclub.com/home">https://www.adbuyersclub.com/home</a></li>
<li aria-level="1">Viewability Website (<a href="https://www.viewability.co.uk/">https://www.viewability.co.uk/</a>)</li>
</ul>
 
About Our Guest:
With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube.
&nbsp;
Thank you for tuning in! If you liked this episode, please don&rsquo;t forget to subscribe, tune in, and share this podcast.
 
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://web.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work. Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce. Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports is the next evolution in a history of building data systems and putting them to work.&nbsp;Our goal is to level the playing field for e-commerce for small businesses in the wake of the oncoming data-driven, A.I. world of commerce.&nbsp;Small business owners will not get left behind!

Ecommerce Insights by Wicked Reports Podcast

Ecommerce Insights by Wicked Reports

Mini Masterclass on YouTube Video Advertising with Tom Breeze

Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you’re surely losing a lot of money.

 

Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

 

Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers.

 

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!





Episode Highlights:
Introduction [00:00]
How Kiril found his way to drop shipping [01:35]
The story behind Kiril’s LinkedIn profiles [04:07]
Kiril’s simple strategy for increasing LTV [05:01]
A tip from Kiril on sustaining a buyer’s attention after a purchase [8:40]
How Rush shows recommended products based on a customer's order [13:05]
Staying on top of carrier delays [16:18]
Just some crazy guys using some crazy techniques [22:41]
Some parting insights on improving your sales [25:50]

 

 

Resource Links: 
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Rush’s Website (https://www.rush.app/)





About our Guest:

Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV.

Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers.

Connect with Kiril through the Rush app and LinkedIn.





Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

 

Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://www.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

Over half of revenue generated by businesses come from repeat customers so without systems in place for post-purchase retention, you&rsquo;re surely losing a lot of money.
&nbsp;
Today, I have with me Kiril Kirilov, Co-Founder of Rush, an automated, state-of-the-art shipment tracking app for Shopify that helps drop shippers, brand owners, and agencies increase their AOV and LTV.
&nbsp;
Kiril shares with us valuable insights on how to effectively use the data that you get from your sales to convert one-time buyers into loyal paying customers.
&nbsp;
Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!
 
Episode Highlights:
<ol>
<li aria-level="1">Introduction [00:00]</li>
<li aria-level="1">How Kiril found his way to drop shipping [01:35]</li>
<li aria-level="1">The story behind Kiril&rsquo;s LinkedIn profiles [04:07]</li>
<li aria-level="1">Kiril&rsquo;s simple strategy for increasing LTV [05:01]</li>
<li aria-level="1">A tip from Kiril on sustaining a buyer&rsquo;s attention after a purchase [8:40]</li>
<li aria-level="1">How Rush shows recommended products based on a customer's order [13:05]</li>
<li aria-level="1">Staying on top of carrier delays [16:18]</li>
<li aria-level="1">Just some crazy guys using some crazy techniques [22:41]</li>
<li aria-level="1">Some parting insights on improving your sales [25:50]</li>
</ol>
&nbsp;
&nbsp;
Resource Links:&nbsp;
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Rush&rsquo;s Website (<a href="https://www.rush.app/)">https://www.rush.app/)</a></li>
</ul>
 
About our Guest:
Kiril Kirilov is the CEO of Rush, a Shopify shipping software that helps drop shippers, brand owners, and agencies increase their AOV and LTV.
Kiril specializes in customized branded tracking pages and smart shipping notifications to help businesses convert one-time buyers into loyal customers.
Connect with Kiril through the <a href="https://www.rush.app/kiro-book-call">Rush app</a> and <a href="https://www.linkedin.com/in/iamkiril/">LinkedIn</a>.
 
Optimize Your Business&rsquo; Potential and Increase Marketing ROI
If you liked today&rsquo;s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online.&nbsp;
Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. &nbsp;Visit our website at <a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a> to know more about how we can help you build a successful brand and maximize your profits.
&nbsp;
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://www.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

A No-Brainer Way to Increase Ecommerce  AOV and LTV with Kiril Kirilov

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?

 

Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.

 

Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.

 

Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!

 

Episode Highlights:
Introduction [00:00]
Aaron’s life before Zammo Digital [01:08]
How Aaron ended up with SaaS as his niche [02:22]
What people in SaaS struggle the most with [03:38]
Google ads vs. Facebook ads: Scaling based on buyer intent [5:25]
What Zammo Digital does to ensure the quality of leads they get [6:55]
SaaS strategies that work best for Zammo Digital [8:32]
How Zammo Digital deals with the different digital channels they use [11:45]
The impact of the Apple-Facebook data wars on Zammo Digital [15:15]
Aaron’s view of the iOS 15 updates and how they are preparing for it [18:55]





Resource Links: 
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Zammo Digital’s Website (https://zammodigital.com/)





About our Guest:

Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth. 

Aaron also hosts the SaaS Marketing Superstars Podcast,  where he dives into growth strategies from some of the fastest-growing SaaS companies. 

Connect with Aaron through his website and LinkedIn account.





Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

 

Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://www.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

Do you struggle to maximize customer acquisition for your SaaS company through paid advertising?
&nbsp;
Zammo Digital Founder Aaron Zakowski, who specializes in growing trial and demo signups for fast growing b2b SaaS companies, will help you out with your problem in this episode.
&nbsp;
Aaron talks through the ad strategies his company uses to generate more quality leads and how his company works on the variety of online channels they use.
&nbsp;
Aaron unloads tons of valuable insights on growing SaaS and ecommerce businesses in this episode so tune in now!
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Introduction [00:00]</li>
<li aria-level="1">Aaron&rsquo;s life before Zammo Digital [01:08]</li>
<li aria-level="1">How Aaron ended up with SaaS as his niche [02:22]</li>
<li aria-level="1">What people in SaaS struggle the most with [03:38]</li>
<li aria-level="1">Google ads vs. Facebook ads: Scaling based on buyer intent [5:25]</li>
<li aria-level="1">What Zammo Digital does to ensure the quality of leads they get [6:55]</li>
<li aria-level="1">SaaS strategies that work best for Zammo Digital [8:32]</li>
<li aria-level="1">How Zammo Digital deals with the different digital channels they use [11:45]</li>
<li aria-level="1">The impact of the Apple-Facebook data wars on Zammo Digital [15:15]</li>
<li aria-level="1">Aaron&rsquo;s view of the iOS 15 updates and how they are preparing for it [18:55]</li>
</ol>
 
Resource Links:&nbsp;
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Zammo Digital&rsquo;s Website (<a href="https://zammodigital.com/">https://zammodigital.com/</a>)</li>
</ul>
 
About our Guest:
Aaron Zakowski is the founder of Zammo Digital, a company that uses sponsored social and PPC marketing to help SaaS, Ecommerce, and other businesses accelerate growth.&nbsp;
Aaron also hosts the <a href="https://aaronzakowski.com/podcast/">SaaS Marketing Superstars Podcast</a>, &nbsp;where he dives into growth strategies from some of the fastest-growing SaaS companies.&nbsp;
Connect with Aaron through his <a href="https://aaronzakowski.com/">website</a> and <a href="https://www.linkedin.com/in/aaronzakowski/">LinkedIn account</a>.
 
Optimize Your Business&rsquo; Potential and Increase Marketing ROI
If you liked today&rsquo;s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online.&nbsp;
Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. &nbsp;Visit our website at <a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a> to know more about how we can help you build a successful brand and maximize your profits.
&nbsp;
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://www.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Maximize Your SaaS Customer Acquisition through Social Ads and PPC with Aaron Zakowski

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.

 

Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.

 

Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.

 

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!

 

Episode Highlights:
Introduction [00:00]
Why you don’t have to measure every action taken on your website [01:29]
How Chris started with measurement marketing [02:58]
The beauty of prioritizing measurement in doing business [06:13]
Common false beliefs about measurement [8:20]
Understanding customer behaviors through measurement marketing [16:05]
MeasurementMarketing.io’s framework in delivering its services [18:17]
Why data isn’t about the numbers [24:57]
Challenging tracking projects that Chris had [28:03]
Chris’ perspective on delayed conversions [33:39]
Chris’ take on the drama between Apple and Facebook [36:14] 





Resource Links: 
Visit the Wicked Reports Website (https://www.wickedreports.com/)
Measurement Marketing’s Website (https://measurementmarketing.io/)





About our Guest:

Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.

He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.

Get in touch with Chris through LinkedIn.

 

Optimize Your Business’ Potential and Increase Marketing ROI

If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. 

Are you serious about growing your ecommerce brand? Work with us at Wicked Reports.  Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits.

 

Connect with E-Commerce Insights by Wicked Reports:
Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg
Like us on Facebook: https://web.facebook.com/WickedReports
Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/

In order to grow your sales, you have to measure your marketing. And just any kind of analytics won&rsquo;t do; you have to have analytics that you can rely on.
&nbsp;
Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.
&nbsp;
Chris also shares his company&rsquo;s best measurement practices and the challenges he encountered in his years of marketing tracking experience.
&nbsp;
Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!
&nbsp;
Episode Highlights:
<ol>
<li aria-level="1">Introduction [00:00]</li>
<li aria-level="1">Why you don&rsquo;t have to measure every action taken on your website [01:29]</li>
<li aria-level="1">How Chris started with measurement marketing [02:58]</li>
<li aria-level="1">The beauty of prioritizing measurement in doing business [06:13]</li>
<li aria-level="1">Common false beliefs about measurement [8:20]</li>
<li aria-level="1">Understanding customer behaviors through measurement marketing [16:05]</li>
<li aria-level="1">MeasurementMarketing.io&rsquo;s framework in delivering its services [18:17]</li>
<li aria-level="1">Why data isn&rsquo;t about the numbers [24:57]</li>
<li aria-level="1">Challenging tracking projects that Chris had [28:03]</li>
<li aria-level="1">Chris&rsquo; perspective on delayed conversions [33:39]</li>
<li aria-level="1">Chris&rsquo; take on the drama between Apple and Facebook [36:14]&nbsp;</li>
</ol>
 
Resource Links:&nbsp;
<ul>
<li aria-level="1">Visit the Wicked Reports Website (<a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a>)</li>
<li aria-level="1">Measurement Marketing&rsquo;s Website (<a href="https://measurementmarketing.io/">https://measurementmarketing.io/</a>)</li>
</ul>
 
About our Guest:
Chris Mercer is the co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.
He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic &amp; Conversion Summit, and Social Media Examiner.
Get in touch with Chris through <a href="https://www.linkedin.com/in/chrismerceronline/">LinkedIn</a>.
&nbsp;
Optimize Your Business&rsquo; Potential and Increase Marketing ROI
If you liked today&rsquo;s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online.&nbsp;
Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. &nbsp;Visit our website at <a href="https://www.wickedreports.com/">https://www.wickedreports.com/</a> to know more about how we can help you build a successful brand and maximize your profits.
&nbsp;
Connect with E-Commerce Insights by Wicked Reports:
<ul>
<li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg">https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg</a></li>
<li aria-level="1">Like us on Facebook: <a href="https://web.facebook.com/WickedReports">https://web.facebook.com/WickedReports</a></li>
<li aria-level="1">Connect on LinkedIn: <a href="https://www.linkedin.com/company/wicked-reports/">https://www.linkedin.com/company/wicked-reports/</a></li>
</ul>

Mini Masterclass on YouTube Video Advertising with Tom Breeze

In 1 playlist(s)

Ecommerce Insights by Wicked Reports

Follow podcast

Recent clips