What’s really going to occur when the iOS update rolls out?
For today’s Ecommerce Insights episode, I’m going to clear up all the confusion and explain a few of the things that are going to happen. Then I’ll share with you the opportunities where you can get a massive edge over your competition.
Want to know how you can get ahead? Listen to this episode now.
Episode Highlights:
Will Facebook see one event for opted-out users? [22:32]
Will you still see the highest prioritized event? [24:10]
Which conversion will Wicked Reports detect if you advertise only on Facebook? [25:02]
Impact on retargeting measurement: User opts out, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [30:44]
On events reported for the same user: User opts in, will a lead gen campaign show a lead? Will a retargeting campaign show a sale? [31:55]
On 7-day attribution window: User opts in, buys 8 days after clicking on an ad, will it show up in Facebook ad manager? [33:14]
Resource Links:
About Our Host:
Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.
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