In this enlightening clip of the EYL, join hosts Troy Millings and Rashad Bilal as they sit down with experienced trademark attorney Rosezena Pierce. Dive deep into the world of trademarks and get crucial insights on how to protect your brand effectively. *Episode Highlights:*

• *Trademark Renewal:* Rosezena Pierce explains the renewal process and dispels common misconceptions. Unlike annual reports, trademark registrations need to be maintained between the 5th and 6th year anniversary, then the 9th and 10th year anniversary, and every ten years after that.
• *Scams & Spam:* Learn how to avoid common pitfalls and scams related to trademark renewals. Rosezena details the tactics used by scammers and stresses the importance of having an attorney to navigate these issues.
• *Service Marks & Trademarks:* What’s the difference? Rosezena clarifies that a service mark is essentially a trademark but used for services instead of products.
• *International Trademarks:* Discover the complexities of securing trademarks internationally. Rosezena emphasizes the importance of hiring local counsel to navigate different countries' laws effectively.
• *Costs Involved:* From government filing fees to attorney charges, get a full breakdown of what you can expect to spend on trademarking, both domestically and internationally.
• *LegalZoom vs. Hiring an Attorney:* Understand the value of personalized, custom legal advice versus using a service like LegalZoom. Rosezena highlights the importance of building a relationship with an attorney who can guide you through the nuances of trademark law and add value to your business.
• *Classes of Trademarks:* What are trademark classes? Rosezena discusses how you can cover multiple business aspects like media, education, and entertainment under a single class.