Eagle Clinical Expert Update: The Business of Natural HealthEagle Clinical Expert Update: The Business of Natural Health

Prioritising website design & branding: Website refresh vs. Website rebrand

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Eagle Clinical Expert Update - The Business of Natural Health

Our host, Laurence Katsaras, will share easy to consume ‘Expert Updates’ covering ‘The Business of Natural Health’. He will interview industry experts 
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In part 2 of our series on Prioritising Website Design & Branding, we are joined once again by Naturopath and Graphic Designer Shonelle Siegmann.

In our previous episode, Shonelle gave us an insight into the importance of building your online presence as a natural health practitioner and business owner. In this episode, Shonelle will go into more detail around refreshing your old website – when to and why you should, including some of Shonelle’s hacks to make this process as easy as possible.

Shonelle will cover:

  • How to go about setting up their website - when it requires simply a refresh vs. a complete overview
  • When and why should you engage a professional to build your website vs. DIY?
  • An overview of the key pages a practitioner should prioritise when creating a website
  • Setting up SEO - why it's important
  • When to outsource - eg. blogging and social media

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  1. Eagle Clinical Expert Update - The Business of Natural Health

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Eagle Clinical Expert Update: The Business of Natural Health

Working in the natural health industry isn’t always a cup of warm herbal tea. Balancing a day job an 
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