In our latest series on Prioritising Website Design & Branding, we interview  Shonelle Siegmann. She is a Website Designer and qualified Naturopath, and runs a business called ‘Tech for Pracs’ which focuses on website design and branding for natural healthcare practitioners. 

As a qualified naturopath and design expert, Shonelle is able to effectively communicate with likeminded natural health practitioners to bring to life their brand and vision. In this episode Shonelle will cover
The importance of building an online presence and it's role in building a brand
The role of branding
What is SEO
Why she considers Social Media as "rented space"

Additional Resources
Shonelle's Clinic Website for design ideas and best practice https://shonellesiegmann.com/ 
Tech for Pracs for ideas and support on website design and branding https://www.techforpracs.com.au/ 

In our latest series on Prioritising Website Design &amp; Branding, we interview&nbsp; Shonelle Siegmann. She is a Website Designer and qualified Naturopath, and runs a business called &lsquo;Tech for Pracs&rsquo; which focuses on website design and branding for natural healthcare practitioners.&nbsp;
As a qualified naturopath and design expert, Shonelle is able to effectively communicate with likeminded natural health practitioners to bring to life their brand and vision. In this episode Shonelle will cover
<ul>
<li>The importance of building an online presence and it's role in building a brand</li>
<li>The role of branding</li>
<li>What is SEO</li>
<li>Why she considers Social Media as "rented space"</li>
</ul>
Additional Resources
<ul>
<li>Shonelle's Clinic Website for design ideas and best practice <a href="https://shonellesiegmann.com/">https://shonellesiegmann.com/</a>&nbsp;</li>
<li>Tech for Pracs for ideas and support on website design and branding <a href="https://www.techforpracs.com.au/">https://www.techforpracs.com.au/</a>&nbsp;</li>
</ul>

Our host, Laurence Katsaras, will share easy to consume ‘Expert Updates’ covering ‘The Business of Natural Health’. He will interview industry experts to provide clarity in some of the areas that aren’t always covered in our formal education (such as regulatory affairs, finance and research). With the help of the experts, we aim to simplify some of the more confusing questions that emerge so that you can get on with the more important things. 

Our host, Laurence Katsaras, will share easy to consume &lsquo;Expert Updates&rsquo; covering &lsquo;The Business of Natural Health&rsquo;. He will interview industry experts to provide clarity in some of the areas that aren&rsquo;t always covered in our formal education (such as regulatory affairs, finance and research). With the help of the experts, we aim to simplify some of the more confusing questions that emerge so that you can get on with the more important things.&nbsp;

Our host, Laurence Katsaras, will share easy to consume ‘Expert Updates’ covering ‘The Business of Natural Health’.

Eagle Clinical Expert Update - The Business of Natural Health

Working in the natural health industry isn’t always a cup of warm herbal tea. Balancing a day job and trying to get your natural health business up and running is the reality for many practitioners. Whether you’re working full time in a clinic, if it’s your side hustle or if you are thinking about starting a business in natural health, this podcast is for you.

Our host, Laurence Katsaras, will share easy to consume ‘Expert Updates’ covering ‘The Business of Natural Health’. He will interview industry experts to provide clarity in some of the areas that aren’t always covered in our formal education (such as regulatory affairs, finance and research). With the help of the experts, we aim to simplify some of the more confusing questions that emerge so that you can get on with the more important things.

Working in the natural health industry isn&rsquo;t always a cup of warm herbal tea. Balancing a day job and trying to get your natural health business up and running is the reality for many practitioners. Whether you&rsquo;re working full time in a clinic, if it&rsquo;s your side hustle or if you are thinking about starting a business in natural health, this podcast is for you.
Our host, Laurence Katsaras, will share easy to consume &lsquo;Expert Updates&rsquo; covering &lsquo;The Business of Natural Health&rsquo;. He will interview industry experts to provide clarity in some of the areas that aren&rsquo;t always covered in our formal education (such as regulatory affairs, finance and research). With the help of the experts, we aim to simplify some of the more confusing questions that emerge so that you can get on with the more important things.

Eagle Clinical Expert Update: The Business of Natural Health

Prioritising website design & branding: Building an online presence

In this episode Naturopath and Accountant Victoria Brennan from Numbers for Health discusses bookkeeping, taxes, and business structure for Naturopaths and Nutritionists. 

Victoria has worked with many clients and hosts a facebook group for those interested in learning more. 

Tune in to this episode to learn more about
Avoiding common mistakes in running your own business
Having a system to manage money in your business
Choosing the right business structure for your practice or clinic
Different tax obligations as a Naturopath, Nutritionist or allied health professional in Australia

For show notes, discount offers, and to join Victoria's facebook group:

https://www.numbersforhealth.com.au/podcast

Victoria's website: 

Numbers for Health

In this episode Naturopath and Accountant Victoria Brennan from Numbers for Health discusses bookkeeping, taxes, and business structure for Naturopaths and Nutritionists.&nbsp;
Victoria has worked with many clients and hosts a facebook group for those interested in learning more.&nbsp;
Tune in to this episode to learn more about
<ul>
<li>Avoiding common mistakes in running your own business</li>
<li>Having a system to manage money in your business</li>
<li>Choosing the right business structure for your practice or clinic</li>
<li>Different tax obligations as a Naturopath, Nutritionist or allied health professional in Australia</li>
</ul>
For show notes, discount offers, and to join Victoria's facebook group:
<a href="https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.numbersforhealth.com.au%2Fpodcast&amp;data=04%7C01%7CNicole.Chiu%40integria.com%7C30eaf8ac4b5742a3ca1308d9bc745bd2%7C98d285d97c4147f8ba74d759345d9086%7C0%7C0%7C637748031020788139%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0&amp;sdata=ZRwn%2FqNioj7N61vohZnW3Xg5HUOFeGwsqrlF13wxKoY%3D&amp;reserved=0">https://www.numbersforhealth.com.au/podcast</a>
Victoria's website:&nbsp;
<a href="https://www.numbersforhealth.com.au/">Numbers for Health</a>

Accounting for Natural Health Practitioners

In part 2 of our series on Prioritising Website Design & Branding, we are joined once again by Naturopath and Graphic Designer Shonelle Siegmann.

In our previous episode, Shonelle gave us an insight into the importance of building your online presence as a natural health practitioner and business owner. In this episode, Shonelle will go into more detail around refreshing your old website – when to and why you should, including some of Shonelle’s hacks to make this process as easy as possible.

Shonelle will cover:
How to go about setting up their website - when it requires simply a refresh vs. a complete overview
When and why should you engage a professional to build your website vs. DIY?
An overview of the key pages a practitioner should prioritise when creating a website
Setting up SEO - why it's important
When to outsource - eg. blogging and social media

Additional Resources
Shonelle's Clinic Website for design ideas and best practice https://shonellesiegmann.com/ 
Tech for Pracs for ideas and support on website design and branding https://www.techforpracs.com.au/ 
Tech for Pracs ebooks https://www.techforpracs.com.au/ebooks 

In part 2 of our series on Prioritising Website Design &amp; Branding, we are joined once again by Naturopath and Graphic Designer Shonelle Siegmann.
In our previous episode, Shonelle gave us an insight into the importance of building your online presence as a natural health practitioner and business owner. In this episode, Shonelle will go into more detail around refreshing your old website &ndash; when to and why you should, including some of Shonelle&rsquo;s hacks to make this process as easy as possible.
Shonelle will cover:
<ul>
<li>How to go about setting up their website - when it requires simply a refresh vs. a complete overview</li>
<li>When and why should you engage a professional to build your website vs. DIY?</li>
<li>An overview of the key pages a practitioner should prioritise when creating a website</li>
<li>Setting up SEO - why it's important</li>
<li>When to outsource - eg. blogging and social media</li>
</ul>
Additional Resources
<ul>
<li>Shonelle's Clinic Website for design ideas and best practice&nbsp;<a href="https://shonellesiegmann.com/">https://shonellesiegmann.com/</a>&nbsp;</li>
<li>Tech for Pracs for ideas and support on website design and branding&nbsp;<a href="https://www.techforpracs.com.au/">https://www.techforpracs.com.au/</a>&nbsp;</li>
<li>Tech for Pracs ebooks&nbsp;<a href="https://www.techforpracs.com.au/ebooks">https://www.techforpracs.com.au/ebooks</a>&nbsp;</li>
</ul>

Prioritising website design & branding: Website refresh vs. Website rebrand

We welcome back Vanessa Vigar, Clinical Research Program Manager at Integria Healthcare.

In the final part of this series on research, Vanessa and Laurence discuss an area that many practitioners don’t feel comfortable about – running your own research in clinic & the benefits of doing so.

Vanessa discusses: 
Why get involved in research - "the benefits" of running your research (eg. publish a paper)
The basic steps for setting up research
Opportunities to work in collaboration with Integria's R&D department

Contact Vanessa Vigar, Clinical Research Program Manager via email: IHC-Research@integria.com

We welcome back Vanessa Vigar, Clinical Research Program Manager at Integria Healthcare.
In the final part of this series on research, Vanessa and Laurence discuss an area that many practitioners don&rsquo;t feel comfortable about &ndash; running your own research in clinic &amp; the benefits of doing so.
Vanessa discusses:&nbsp;
<ul>
<li>Why get involved in research - "the benefits" of running your research (eg. publish a paper)</li>
<li>The basic steps for setting up research</li>
<li>Opportunities to work in collaboration with Integria's R&amp;D department</li>
</ul>
Contact Vanessa Vigar, Clinical Research Program Manager via email:&nbsp;IHC-Research@integria.com

Prioritising website design & branding: Building an online presence

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Eagle Clinical Expert Update: The Business of Natural Health

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