My esteemed guest today is none other than Geoff Ross. Formally a vodka brand genius, he is now a trailblazing farmer from who's on a mission to revolutionize the way we think about farming. His journey is an inspiring one, though it has not been without controversy.

Our conversation provides a fresh perspective on farming, debunking many misconceptions. We look at animal welfare practices, transparency, and biodiversity; and discuss the pressures the Ross family have encountered in ushering changes to conventional farming methods, their ambitious goal of becoming the first carbon-neutral farm, and the significant investments they've made to achieve this feat.

New Zealand needs people like Geoff Ross. They are vital if we are to continue to innovate and be truly world-leading.

--------- EPISODE CHAPTERS ---------

(0:08:55) - Sustainable Farming and Marketing Opportunities
(0:21:14) - Efforts for Sustainability in NZ Farming
(0:31:24) - Farmers and Potential in New Zealand