In this episode, Lisa Apolinski an international speaker, author, and content coach discusses her career journey in transforming from traditional to digital marketing, and the critical importance of personal branding. She places emphasis on the human element in community building, the art and science of storytelling, and how CEOs and upcoming C-suite leaders can leverage their personal brand to stand out and achieve success. Throughout the episode, Lisa shares insights from her latest book, 'The Greatest Personal Brand Story Ever Told,' drawing on unique perspectives like the personal branding of Jesus from a business standpoint. The conversation underscores the need for leaders to connect genuinely with their community, moving beyond transactional relationships to establish trust and loyalty.

Episode Highlights:

02:33 Lisa's Journey: From Traditional to Digital Marketing

05:48 The Importance of Personal Branding

08:11 Building Community and Human Connections

15:42 Storytelling in Marketing

26:58 Navigating Leadership Challenges

Lisa Apolinski, CMC is the CEO of 3 Dog Write. She teaches agency and business owners how to use their content to attract more right fit clients so that they experience a positive return on investment in marketing. She has written several books, including Persuade With A Digital Content Story, named one of the top content marketing books in the world. Her newest book, The Greatest Personal Brand Story Ever Told, will be available on Amazon. She has been featured in Forbes and The New York Times for her digital storytelling expertise and dubbed “America’s Digital Content Futurist”.

Other ways to connect with Sandy:

Website: www.3dogwrite.com

Linkedin: https://www.linkedin.com/in/lisaapolinski/

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