Doug Melville interviews Amman Ahmed, founder of the Youtube channel Music for Pets (Relax My Dog/Relax My Cat). He shares his vision about the confidence needed to believe in your unconventional ideas, and learning through experimentation. Ahmed describes growing up in Armley, Leeds, finding hope through books, studying IT, and realizing corporate life wasn’t for him after reading Tim Ferriss’ The 4-Hour Workweek. He started a YouTube-based relaxation music channel with $1000 and later expanded into pet-focused music and “dog TV” visuals, using insights about instruments, BPMs, frequencies, and color grading to help pets with anxiety and stress. After being pushed out of a VC-backed music discovery startup, he recommitted to bootstrapping, scaled a highly profitable business with multiple revenue streams, and sold it for in 2023 for eight figures after turning down earlier offers. He now stays in music, angel invests, and campaigns a new age album, “Ekta,” for Grammy consideration.

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