Youth sports is a $19 billion industry built around athletes and coaches that has completely overlooked the most consistent adult in every young athlete's life: the parent. Alex Hocevar, co-founder of Supporter, spent 25 years in digital transformation before his own experience navigating the NCAA recruiting process with a competitive swimmer daughter revealed a massive gap in the system. He breaks down why parents are the missing leg of the youth sports stool, how Supporter delivers contextual, jurisdiction-aware guidance in real time, and why shifting the industry's mindset is the real challenge ahead.

Key Takeaways:

7:53 — Parents in youth sports land on a spectrum between disengaged and overbearing, and both extremes ultimately hurt the athlete.

17:14 — The NCAA recruiting process is a clear example of how parents are left without direction, often unaware of critical timelines and pathways until it is too late.

20:07 — Supporter fills three specific gaps that generic AI tools miss: context for the individual athlete, jurisdiction-aware answers, and guidance calibrated to the parent's own knowledge level.

27:25 — The biggest challenge for a new sports-parent platform is breaking into the fragmented ecosystem of clubs, leagues, and organizations at scale.

Quote of the Show (29:00):
"You go to ChatGPT, Claude, Perplexity, whatever, and it'll give you an answer, and it'll sound authoritative. The reality is once you get under the covers on what it's saying, it's not necessarily the best answer for you." — Alex Hocevar

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Ways to connect with Alex Hocevar:
LinkedIn: https://www.linkedin.com/in/alex-hocevar-6032ba5a
Company Website: http://www.supporterapps.com/

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