Georgiana Laudi is the Co-founder and CEO at Forget The Funnel, a consulting agency that helps SaaS companies scale and improve conversion rates through customer-led growth. In this episode Georgiana and KJ discuss the challenges of customer acquisition and retention in the digital age, and the need for companies to prioritize efficiency, retention, and maximizing ROI. 

Key Takeaways:

• How companies can provide a better onboarding experience for customers
• The challenges of customer acquisition in today’s digital landscape
• How to shift from a mindset of “growth at all costs” to maximizing ROI
• Why customer research should be the foundation of any decision-making process

Quote of the Show (3:00):

"We don't need to be guessing at what our best strategies are, the answers to that strategy live inside the heads of our best customers." – Georgiana Laudi

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Ways to connect with Georgiana Laudi:

LinkedIn: https://www.linkedin.com/in/georgianalaudi/

Twitter: https://twitter.com/ggiiaa

Company Website: https://forgetthefunnel.com

Company LinkedIn: https://www.linkedin.com/company/forgetthefunnel/  

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