Tim Hines is the CMO of AmTrav and a marketing expert helping people master the art of human-to-human business and communications. In this episode Tim shares the importance of foundational marketing strategy and the role technology plays in the long-term success of the CMO.

 Key Takeaways:

• Marketing fundamentals every CMO should know
• Mastering the marketing metrics that translate to business goals
• How CMOs can mitigate crises
• MarTech tools to refine attribution modeling
• How technology is evolving long-term marketing strategy

Quote of the Show (4:00):

“In marketing, it all begins with understanding why a company is doing what it's doing in the first place.” – Tim Hines

Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome.

Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval

Ways to connect with Tim Hines:

LinkedIn: https://www.linkedin.com/in/tnhines/
Company Website: http://www.amtrav.com/

How to get more Disruption/Interruption: 

Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption

Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755

Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlD