Disruption / InterruptionDisruption / Interruption

Disrupting the SaaS Price Game: Insights from Dan Balcauski

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Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, a business consulting firm that provides SaaS pricing assessor, optimizer, and product management services. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products.  In this episode Dan and KJ discuss the importance of adapting to customer needs and market dynamics. Dan also emphasizes the need for businesses to sell and build products according to customer preferences. 


Key Takeaways:

  • The importance of listening to feedback and research in a dynamic market
  • The challenges faced by B2B SaaS companies in daily operations
  • Real-world strategies for growing SaaS companies in today’s market
  • How to retain and monetize SaaS businesses in 2024

Quote of the Show (15:00):

"I think the fundamental problem that companies are faced with now is that you can't cut your way to growth.” – Dan Balcauski


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Ways to connect with Dan Balcauski:

LinkedIn: https://www.linkedin.com/in/balcauski/     
Company Website: https://www.producttranquility.com

Podcast: SaaS Scaling Secrets https://podcasts.apple.com/us/podcast/saas-scaling-secrets/id1682338188


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