Ravvy and Justin are joined this episode by Jesse Cole, the creator of "Banana Ball" and founder of Fans First Entertainment. He's best known as the owner of the viral baseball sensation, the Savannah Bananas. Starting out as a minor league baseball general manager who wanted to make the game more exciting and engaging for fans, he created a faster-paced, highly choreographed version of baseball that now regularly sells out major stadiums across the country. 

In this first part of the interview, Cole talks through his "what if" approach to reinventing baseball's slow spots, his LCP (learn, change, plus) post-game review habit, and the constant idea-generation process behind the show's trick plays and performances.

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