This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.

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This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.
<a href="https://federateddigitalsolutions.com/blog">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Federated Digital Solutions

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As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.
<a href="https://www.federateddigitalsolutions.com/">Federated Digital Solutions</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Follow Federated Digital Solutions on LinkedIn</a>

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?

Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.

With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.

Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue?
Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line.
With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important.
Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world.

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal sits down with FDS's own Location Intelligence specialist, Megan Stinson, to break down how foot traffic data helps businesses listen. From understanding who's visiting and where they're coming from, to staying one step ahead of the competition — this one's packed with insights for any business owner or marketing manager ready to make smarter decisions.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

What if you could see exactly how many people walked into your competitor's location last month &mdash; and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal sits down with FDS's own Location Intelligence specialist, Megan Stinson, to break down how foot traffic data helps businesses listen. From understanding who's visiting and where they're coming from, to staying one step ahead of the competition &mdash; this one's packed with insights for any business owner or marketing manager ready to make smarter decisions.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

Location Intelligence: The Tool That Turns Foot Traffic Into Strategy

Live sports used to be the one thing keeping cable alive. Not anymore.

In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.

If you've been pouring money into cable sports packages because you think that's where your audience is, this episode will change how you allocate your budget.

This is Part 2 of our streaming series—catch Part 1 for the full viewership shift data that's reshaping video advertising.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

Live sports used to be the one thing keeping cable alive. Not anymore.
In this episode, Shannon and Krystal discuss why streaming platforms now own live sports&mdash;and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.
If you've been pouring money into cable sports packages because you think that's where your audience is, this episode will change how you allocate your budget.
This is Part 2 of our streaming series&mdash;catch Part 1 for the full viewership shift data that's reshaping video advertising.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

Live Sports Moved to Streaming (And Your Ad Budget Should Too)

Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor.

In this episode, Shannon breaks down the latest Nielsen data and explains why 2025 is the critical year for businesses to realign their video budgets with where consumers actually are. We explore what Connected TV and streaming platforms offer that traditional TV simply can't, and how to maximize your advertising ROI by following the consumer journey.

This is Part 1 of our streaming series—stay tuned for Part 2 where we tackle live sports and streaming.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

Cable and broadcast TV aren't just declining&mdash;they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor.
In this episode, Shannon breaks down the latest Nielsen data and explains why 2025 is the critical year for businesses to realign their video budgets with where consumers actually are. We explore what Connected TV and streaming platforms offer that traditional TV simply can't, and how to maximize your advertising ROI by following the consumer journey.
This is Part 1 of our streaming series&mdash;stay tuned for Part 2 where we tackle live sports and streaming.
<a href="https://www.federateddigitalsolutions.com/federated-digital-solutions-blog/">Read Federated Digital Solutions' blog</a>
<a href="https://www.facebook.com/federated.digital.solutions">Federated Digital Solutions on Facebook</a>
<a href="https://www.linkedin.com/company/federateddigitalsolutions/">Federated Digital Solutions on LinkedIn</a>

Tip Tuesday: Why Choose An Omnichannel Marketing Strategy

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