Digital Marketing ROWhy?The 2026 Digital Marketing Landscape: AI Search, Connected TV, and Privacy-First Targeting
Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this…The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.
In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution that's driving organic traffic down 25% nationally, the streaming video tipping point where connected TV now dominates traditional cable, and the evolution of privacy-first targeting strategies that deliver better results than outdated cookie-based methods.
Whether you're a local business owner or marketing professional, this conversation reveals exactly what you need to know to stay competitive and drive real ROI in the year ahead.
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