The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets.

Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over traditional cable and broadcast, the rise of AI-powered search that's killing organic website traffic, and why attribution and ROI tracking are no longer optional for businesses that want to stay competitive.

If you're planning your marketing strategy for the year ahead, this episode reveals exactly where the money is moving and why getting your numbers right matters more than ever.