From launching P.E Nation onto the global stage to redefining how women move through their day, Claire Greaves has built brands that shape culture. 

But success is only one part of the story. 

In this episode, Claire shares how scaling fast, leading through pressure and navigating very public life changes ultimately led her to something more powerful than growth. Clarity. 

Now back in the business she co founded and building BOOIE Beauty with Celeste Barber, Claire is creating from a different place. With boundaries. With perspective. With purpose. 

This is a conversation about reinvention, resilience and what happens when you stop proving and start choosing. 

Listen as Vince and Claire explore imposter syndrome, rapid global growth and the courage it takes to redesign your life on your own terms. 

https://www.pe-nation.com/

https://booie.com/ 

From launching P.E Nation onto the global stage to redefining how women move through their day, Claire Greaves has built brands that shape culture.&nbsp;
But success is only one part of the story.&nbsp;
In this episode, Claire shares how scaling fast, leading through pressure and navigating very public life changes ultimately led her to something more powerful than growth. Clarity.&nbsp;
Now back in the business she co founded and building BOOIE Beauty with Celeste Barber, Claire is creating from a different place. With boundaries. With perspective. With purpose.&nbsp;
This is a conversation about reinvention, resilience and what happens when you stop proving and start choosing.&nbsp;
Listen as Vince and Claire explore imposter syndrome, rapid global growth and the courage it takes to redesign your life on your own terms.&nbsp;
<a href="https://www.pe-nation.com/">https://www.pe-nation.com/</a>
<a href="https://booie.com/">https://booie.com/</a>&nbsp;

Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose. 

Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.&nbsp;
Vince Frost is the CEO and Executive Creative Director of Frost*collective, a strategic creative group dedicated to designing a better world through human-centered design. Its goal is to design experiences that enrich lives by combining specialist skills to tackle complex challenges and drive superior results.

In his Design Your Life podcast series, Vince Fro…

Design Your Life with Vince Frost

Your life is the most important design project you will ever undertake!

Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default? 

Each week I sit down with creators, entrepreneurs, and thinkers who’ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

Your life is the most important design project you will ever undertake!
Design is everywhere, in what we make, how we think, and how we live. The question is: are you designing your life, or just living by default?&nbsp;
Each week I sit down with creators, entrepreneurs, and thinkers who&rsquo;ve shaped their own paths, to uncover the ideas, struggles, and breakthroughs that can help you design a life with purpose.

Designing performance with purpose with Claire Greaves

What happens when you realise the world moves too fast for the things that matter most? For artist, sign writer and maker Will Lynes, the answer has always been craft — the kind built slowly, imperfectly and with both hands. 

Will is the founder of Lynes & Co., known for their handcrafted lettering, gilding and detailed reverse-glass work that has shaped some of Australia’s most memorable shopfronts. Growing up in creative households, working in high-end decorative arts, and later building his own studio in Botany, his career has been anything but linear. But through every turn, the thread has been the same: a love for material, history and soul. 

Listen in as Vince and Will explore the beauty of imperfection, the discipline and joy of true craftsmanship, and how struggle, family and curiosity have shaped the life he’s designed. 

https://lynesandco.com/

What happens when you realise the world moves too fast for the things that matter most? For artist, sign writer and maker Will Lynes, the answer has always been craft &mdash; the kind built slowly, imperfectly and with both hands.&nbsp;
Will is the founder of Lynes &amp; Co., known for their handcrafted lettering, gilding and detailed reverse-glass work that has shaped some of Australia&rsquo;s most memorable shopfronts. Growing up in creative households, working in high-end decorative arts, and later building his own studio in Botany, his career has been anything but linear. But through every turn, the thread has been the same: a love for material, history and soul.&nbsp;
Listen in as Vince and Will explore the beauty of imperfection, the discipline and joy of true craftsmanship, and how struggle, family and curiosity have shaped the life he&rsquo;s designed.&nbsp;
https://lynesandco.com/

Designing with a steady hand with Will Lynes

 What does it mean to design a legacy — not just through buildings, but through the lives they shape? 

In this episode of Design Your Life, Vince sits down with architect Koos de Keijzer, founding director of DKO, to explore how culture, travel and values influence the way we design — and the way we live. Raised in a Dutch household in New Zealand and trained in the Netherlands, Koos developed an early belief that architecture is deeply human, collaborative and grounded in place. 

Listen in as Vince and Koos discuss leadership without ego, why finding the best idea matters more than owning it, and why the future of architecture lies beyond iconic towers — in the everyday suburbs where most people live. From mentoring the next generation to embracing simplicity, sustainability and long-term thinking, Koos reflects on what it really means to design work — and a life — that lasts. 

https://dko.com.au/

&nbsp;What does it mean to design a legacy &mdash; not just through buildings, but through the lives they shape?&nbsp;
In this episode of Design Your Life, Vince sits down with architect Koos de Keijzer, founding director of DKO, to explore how culture, travel and values influence the way we design &mdash; and the way we live. Raised in a Dutch household in New Zealand and trained in the Netherlands, Koos developed an early belief that architecture is deeply human, collaborative and grounded in place.&nbsp;
Listen in as Vince and Koos discuss leadership without ego, why finding the best idea matters more than owning it, and why the future of architecture lies beyond iconic towers &mdash; in the everyday suburbs where most people live. From mentoring the next generation to embracing simplicity, sustainability and long-term thinking, Koos reflects on what it really means to design work &mdash; and a life &mdash; that lasts.&nbsp;
https://dko.com.au/

Designing a legacy with Koos de Keijzer

What shapes the feeling of a place? And how does a life spent moving between cities, countries and creative worlds influence the way you design for others? 

For interior architect Simone McEwan, co-founder of international design studio Nice Projects, the thread has always been the same — creating spaces that make people feel something. 

From a childhood spent moving between eight homes before the age of 12, to studying architecture at 17, to an unplanned move to London that opened the door to a global career, Simone’s path is anything but linear. Her work with Anouska Hempel, Richard Horden Soho House, Selfridges, and Studio Ilse has shaped some of the world’s most iconic hospitality and retail experiences. 

Today, she leads projects across London, Singapore, Japan and Sydney — designing with empathy, intuition and a deep understanding of how people live. 

Listen in as Vince and Simone explore her nomadic childhood, the craft behind world-class hospitality, and how designing for life — not ego — creates spaces that truly connect.

https://niceprojects.work/

What shapes the feeling of a place? And how does a life spent moving between cities, countries and creative worlds influence the way you design for others?&nbsp;
For interior architect Simone McEwan, co-founder of international design studio Nice Projects, the thread has always been the same &mdash; creating spaces that make people feel something.&nbsp;
From a childhood spent moving between eight homes before the age of 12, to studying architecture at 17, to an unplanned move to London that opened the door to a global career, Simone&rsquo;s path is anything but linear. Her work with Anouska Hempel, Richard Horden Soho House, Selfridges, and Studio Ilse has shaped some of the world&rsquo;s most iconic hospitality and retail experiences.&nbsp;
Today, she leads projects across London, Singapore, Japan and Sydney &mdash; designing with empathy, intuition and a deep understanding of how people live.&nbsp;
Listen in as Vince and Simone explore her nomadic childhood, the craft behind world-class hospitality, and how designing for life &mdash; not ego &mdash; creates spaces that truly connect.
https://niceprojects.work/

Designing performance with purpose with Claire Greaves

Design Your Life with Vince Frost

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