Having a knock-out creative career five decades long is one thing. Setting up a charity to inspire the same creativity in the next generations is another. But the iconic British design duo, who are also husband and wife - Sir John Sorrell CBE and Lady Frances Sorrell CBE - have done just that.

Frances and John started their lives in design both aged of 14 when, in different parts of London, they attended free Saturday morning classes at their local colleges of art and design. Neither were from well-off families. John had never been to an art gallery and most of his peers were dropping out of school aged 15 to get jobs. The experience was a revelation that paved the way for full-time study and their careers in design. It was also the prime motivation for the formation of the Sorrell Foundation in 1999 with the aim of inspiring creativity in young people to change their lives and make the world a better place.

After meeting through work, the Sorrell’s launched their now legendary design studio, Newell and Sorrell, in 1976. They’ve redesigned some of the UKs most high-profile organisations, including British Airways, The BBC and the Royal Mail. After 25 years in business, they sold to Omnicom, and have spent the past 25 working to give young people pathways to higher education in the creative industries.

Their achievements and accolades are too long to list. John is co-founder and chairman of London Design Festival and co-founder of London Design Biennale and is a UK Business Ambassador, appointed by successive prime ministers to help promote Britain’s creative industries abroad. John was appointed CBE in 1996, was awarded the Royal Society of Arts Bicentenary Medal in 1998 and holds numerous honorary fellowships and degrees. John was awarded a knighthood in the 2008 New Year Honours List for services to the creative industries.

Frances is a tour de force in her own right. She is Chancellor of the University of Westminster, London, has Honorary Fellowships from the Royal Institute of British Architects, Falmouth University, Hereford College of Arts and Plymouth College of Art. She holds Honorary Doctorates from the Open University, Coventry University and University for the Creative Arts, and has been a visiting Professor at University of the Arts London. As Creative Director at Newell and Sorrell she won over a hundred awards for creativity and effectiveness.

Listen in as Vince, Sir John and Lady Frances Sorrell discuss; cold calling BP fresh out of art school and designing their exhibition stand at the Paris Air Show six weeks later, growing up on the same working-class council estate as Rod Stewart, and why you have to put your money where your mouth is if you really believe in something.