In Episode #027 of CrisisCast 2020 | Julian Treasure
Julian Treasure is a five-time TED speaker and the Founder and Chairman of The Sound Agency, a world-leading audio brand consultation company offering a holistic approach to audio branding through a combination of creativity and skilled experience. As a sound and communications expert with over 30 years of experience in audio branding, advertising, and publishing, Julian has helped individuals and organizations improve their speaking and communication skills. His award-winning company has worked with some of the most recognized brands in the world, including Honda, Nokia, Walmart, and Harrods. Julian’s passion for sound and creating a brilliant audio experience stems from his background as a musician, playing with a variety of indie bands.
Julian joins me today from Orkney, Scotland to share how the COVID-19 pandemic has impacted his life on a personal and professional level. He shares how he has noticed organizations exploring and implementing technology and software, like Zoom, to maintain and improve their communications with their employees and customers. He discusses how video conferences differ from audio-only calls, in-person meetings, and live public events and the importance of understanding your listening audience when preparing for a live presentation online. He discusses why he believes technology has played a role in people’s relationship to music - and each other - and shares strategies we can use to strengthen our listening skills and improve our relationships. He also discusses why he believes our tolerance for sound and noise will change as we reenter the workforce and how the COVID-19 pandemic inspired him to help businesses and organizations use soothing sounds in the workplace as we approach a ‘new norm.’
“The access to consciousness is listening" — Julian Treasure
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Resources Mentioned:
Connect with Julian Treasure:
Mentioned in this episode
Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle
Connect with Julian
Get Julian’s Free, Five-part video training on listening skills on his website: www.juliantreasure.com www.thesoundagency.com www.moodsonic.com - Soundscapes for Wellbeing Buy ‘How To Be Heard’ on Amazon Buy ‘Sound Business’ on Amazon Connect with Julian on LinkedIn Watch Julian’s five talks from TED
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