Remember the early days of COVID-19 lockdowns when, practically overnight, it seemed that every shop closed its doors? Do you remember how all of those small businesses you might have taken for granted – the ones that gave life and an identity to your community – suddenly felt essential to you? Tim watched lots of small businesses in his small town in New Jersey struggle, including his favorite local bakery, Montclair Bread Company.
We first published this episode back in March, marking three years since the initial lockdowns in the US. But the holiday season is the most important time of year for small businesses, so it feels fitting to share this episode again now. In this episode, Tim tracks the trials and tribulations this unimaginable public health and economic crisis threw at the bakery and its owner, Rachel Wyman.