To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP119

Start your Free 14-day Trial with NiceJob here: https://nicejob.grsm.io/bta

Here are 3 factoids you should probably know when considering how you’ll take your marketing and sales to the next level:
90% of consumers think reviews are more important than any information provided by salespeople.


Reviews are 12x more credible to a customer than the sales copy on your website.


While 75% of customers would be willing to provide a review, only 13% of small businesses ask.

That’s a data-driven way of saying: buyers only care about what other customers say about you.  And that’s about it.

To learn how to get better reviews more often, with less effort, you’ll want to check out this week's episode of Contractor Evolution with Lars Kristensen, Founder and CEO of NiceJob.

Click the links below to learn:
why a 4.8/5 rating is better than a perfect 5 
how to capitalize on your customer’s “moment of peak excitement” 
and how to deal with the dreaded 1-star reviews (newsflash: starting a heated battle in the comments for all to see ain’t it ;) 

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP119">https://trybta.com/PCEP119</a>
Start your Free 14-day Trial with NiceJob here: <a href="https://nicejob.grsm.io/bta" data-saferedirecturl="https://www.google.com/url?q=https://nicejob.grsm.io/bta&amp;source=gmail&amp;ust=1691184242104000&amp;usg=AOvVaw3dKU5DPTX-qq5USD4l8ecD">https://nicejob.grsm.io/bta</a>
Here are 3 factoids you should probably know when considering how you’ll take your marketing and sales to the next level:
<ol>
<li aria-level="1">90% of consumers think reviews are more important than any information provided by salespeople. </li>
<li aria-level="1">Reviews are 12x more credible to a customer than the sales copy on your website. </li>
<li aria-level="1">While 75% of customers would be willing to provide a review, only 13% of small businesses ask.</li>
</ol>
That’s a data-driven way of saying: buyers only care about what other customers say about you.  And that’s about it.
To learn how to get better reviews more often, with less effort, you’ll want to check out this week's episode of Contractor Evolution with Lars Kristensen, Founder and CEO of NiceJob.
Click the links below to learn:
<ul>
<li aria-level="1">why a 4.8/5 rating is better than a perfect 5 </li>
<li aria-level="1">how to capitalize on your customer’s “moment of peak excitement” </li>
<li aria-level="1">and how to deal with the dreaded 1-star reviews (newsflash: starting a heated battle in the comments for all to see ain’t it ;) </li>
</ul>

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Contractor Evolution

119. The Easy Way To Get More 5-Star Google Reviews - Lars Kristensen

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE



Get your free strategic planning tool here: https://trybta.com/DLEP173



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP173



Buying and selling contracting businesses is no easy feat.



Compared to buying or selling a home, the whole system is needlessly confusing and incredibly dated. It involves pen-and-paper processes, uninformed sellers, and brokerage-owned listing sites that look like they were built in 2004.



Our guest today, Morgan Tate, is on a mission to change this with a new platform called DealBuilder.co that centralizes and expedites the deal-making process for brokers, buyers and sellers. And he’s got a pretty interesting vantage point on how businesses change hands.



In this episode, we cover:
The difference between saleability and valuation and  how to optimize for BOTH
How to spot solid buying opportunities to help you grow through acquisition
And lastly, the 3 most common deal killers - surprisingly obvious little mistakes that can squash a deal right before the finish line



If you’ve ever considered selling your business or acquiring another one, this is a must-listen.



Learn more about DealBuilder here: https://www.dealbuilder.co/

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: <a href="https://trybta.com/MR-SOP-CE">https://trybta.com/MR-SOP-CE</a>
 
Get your free strategic planning tool here: <a href="https://trybta.com/DLEP173">https://trybta.com/DLEP173</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP173">https://trybta.com/PCEP173</a>
 
Buying and selling contracting businesses is no easy feat.
 
Compared to buying or selling a home, the whole system is needlessly confusing and incredibly dated. It involves pen-and-paper processes, uninformed sellers, and brokerage-owned listing sites that look like they were built in 2004.
 
Our guest today, Morgan Tate, is on a mission to change this with a new platform called DealBuilder.co that centralizes and expedites the deal-making process for brokers, buyers and sellers. And he’s got a pretty interesting vantage point on how businesses change hands.
 
In this episode, we cover:
<ul>
<li>The difference between saleability and valuation and  how to optimize for BOTH</li>
<li>How to spot solid buying opportunities to help you grow through acquisition</li>
<li>And lastly, the 3 most common deal killers - surprisingly obvious little mistakes that can squash a deal right before the finish line</li>
</ul>
 
If you’ve ever considered selling your business or acquiring another one, this is a must-listen.
 
Learn more about DealBuilder here: <a href="https://www.dealbuilder.co/">https://www.dealbuilder.co/</a>

173. Buying/Selling a Contracting Business? Listen to This. - Morgan Tate

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172



To learn more about the Think. Do. Say. framework and buy Ron's book, click here: https://thinkdosay.com/ 



Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.



I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World.



According to Ron, branding doesn’t have to be so complicated. You can actually boil it down to three steps: think about what you’re promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.



Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: <a href="https://trybta.com/MR-SOP-CE">https://trybta.com/MR-SOP-CE</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP172">https://trybta.com/PCEP172</a> 
 
To learn more about the Think. Do. Say. framework and buy Ron's book, click here: <a href="https://thinkdosay.com/ ">https://thinkdosay.com/ </a>
 
Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.
 
I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk about his new book: Think. Do. Say. How to Seize Attention and Build Trust in a Busy, Busy World. 
 
According to Ron, branding doesn’t have to be so complicated. You can actually boil it down to three steps: think about what you’re promising as a brand, do things that align with those promises, and say things that communicate your promises in an interesting and relevant way.
 
Today, Ron walks us through how to use the framework to clarify your brand beliefs, align your team around them, and market yourself to your broader audience without losing authenticity. He even gives specific fill-in-the-blank prompts you can use to start thinking about your brand right now.

172. Build a Killer Brand in Three Steps - Ron Tite

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: https://trybta.com/MR-SOP-CE



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP171



And don't forget to download your FREE Strategic Planning Tool here: https://trybta.com/DLEP171



To learn more about Matt's company, Five Points Roofing, click here: https://fivepointsroofing.com/ 



We talk a lot on the show about leadership. But today, we’re approaching it a bit differently.



Our guest today is Matt Parks, VP of Business Development at Five Points Roofing and the winner of Breakthrough Academy’s Leader of the Year Award in 2023. He knows a lot about leadership. Not because he wrote a book on it—but because he has worked tirelessly over the years to develop and adopt a holistic, human-centered leadership philosophy. And it paid off.



Matt is known in the Breakthrough Academy community as a strong implementer of systems and processes. In other words, he gets sh*t done. And he gets his team wanting to get sh*t done too.



Listen to the full episode to learn how you can use Matt’s approach to become a leader who is both more effective and more compassionate. You’ll hear about how this approach influenced Five Points’ unconventional sales and marketing strategy, created a united team, and helped Matt overcome personal tragedy. 

Register for the August 21st SOP’s Web Class with Matt Risinger, spaces are limited: <a href="https://trybta.com/MR-SOP-CE">https://trybta.com/MR-SOP-CE</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP171">https://trybta.com/PCEP171</a> <a href="https://trybta.com/YTEP171"></a>
 
And don't forget to download your FREE Strategic Planning Tool here: <a href="https://trybta.com/DLEP171">https://trybta.com/DLEP171</a>
 
To learn more about Matt's company, Five Points Roofing, click here: <a href="https://fivepointsroofing.com/">https://fivepointsroofing.com/ </a>
 
We talk a lot on the show about leadership. But today, we’re approaching it a bit differently.
 
Our guest today is Matt Parks, VP of Business Development at Five Points Roofing and the winner of Breakthrough Academy’s Leader of the Year Award in 2023. He knows a lot about leadership. Not because he wrote a book on it—but because he has worked tirelessly over the years to develop and adopt a holistic, human-centered leadership philosophy. And it paid off.
 
Matt is known in the Breakthrough Academy community as a strong implementer of systems and processes. In other words, he gets sh*t done. And he gets his team wanting to get sh*t done too.
 
Listen to the full episode to learn how you can use Matt’s approach to become a leader who is both more effective and more compassionate. You’ll hear about how this approach influenced Five Points’ unconventional sales and marketing strategy, created a united team, and helped Matt overcome personal tragedy.

119. The Easy Way To Get More 5-Star Google Reviews - Lars Kristensen

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