To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP121

Learn more about Jeff's company Groundwork here: https://www.hellogroundwork.com/

If you’re using ChatGPT to write your website copy, create sales scripts, develop your brand, or outsource your critical thinking… guess what!?

So are all your competitors!

Your clients are looking for a thoughtful company that stands out from the crowd.  One surefire way to NOT achieve this is to use the same tool (which pulls from the same data set) as everyone else.

GPT certainly has some utility for contractors (which we’ll discuss), but its blind over-utilization will commoditize your company and destroy your brand - neither of which are good things.

My guest on the show today is Jeff Wraley, founder of Groundwork, a virtual sales tool that makes it easy for homeowners to send you a video of their project, letting you instantly qualify prospects and increase in-person close rates.

Our conversation is about:
How using video content in your pre-estimate nurture can help you get rid of tire kickers and boost your SR
The risks of overleveraging AI and large language models like GPT in your contracting business
And why personalization is the best way to stand out in a competitive market.

Listen to this episode for the full conversation with Jeff.

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP121">https://trybta.com/PCEP121</a>
Learn more about Jeff's company Groundwork here: <a href="https://www.hellogroundwork.com/">https://www.hellogroundwork.com/</a>
If you’re using ChatGPT to write your website copy, create sales scripts, develop your brand, or outsource your critical thinking… guess what!?
So are all your competitors!
Your clients are looking for a thoughtful company that stands out from the crowd.  One surefire way to NOT achieve this is to use the same tool (which pulls from the same data set) as everyone else.
GPT certainly has some utility for contractors (which we’ll discuss), but its blind over-utilization will commoditize your company and destroy your brand - neither of which are good things.
My guest on the show today is Jeff Wraley, founder of Groundwork, a virtual sales tool that makes it easy for homeowners to send you a video of their project, letting you instantly qualify prospects and increase in-person close rates.
Our conversation is about:
<ul>
<li aria-level="1">How using video content in your pre-estimate nurture can help you get rid of tire kickers and boost your SR</li>
<li aria-level="1">The risks of overleveraging AI and large language models like GPT in your contracting business</li>
<li aria-level="1">And why personalization is the best way to stand out in a competitive market.</li>
</ul>
Listen to this episode for the full conversation with Jeff.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Contractor Evolution

121. The Case AGAINST Overusing AI In Your Contracting Business - Jeff Wraley

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP192 

Have you ever wondered how the masters of big business scale up to nine-figures and beyond?

Today’s guest is Adam E. Coffey, author of 3 bestsellers: The Private Equity Playbook, The Exit Strategy Playbook, and Empire Builder: The Road to a Billion. After 10 years as an executive at General Electric, he was hired as the president of three private equity-backed service companies where he completed 58 acquisitions and facilitated billions of dollars in successful exits. 

In this episode, we pick his brain about how small-to-medium sized contractors like you can apply the concepts of The Private Equity Playbook to their business systems and operations. And trust us, there is a ton to be learned from our conversation.

Episode highlights:
- Get a breakdown of the concepts in Adam E.Coffey’s bestselling books, The Private Equity Playbook, The Exit Strategy Playbook, and Empire Builder: The Road to a Billion.
- Learn the three stages of business growth on the road to a billion, and what tactics and areas of focus are most important at each point in the journey.
- Understand how to apply the mindset and tactics used in the world of private equity to your own strategic plan.

00:00-Intro
01:23-About Adam Coffey
06:22-Stage 1 : $0 to $1MM
16:26-Stage 2: $1 M to $10MM
32:17-Stage 3: $10MM to $100MM
42:40-Four Powerful Organic Levers to Bend Your Growth Curve Upward
50:27-The 2 Most Essential Business Skills for Growth
53:39-Connect With Adam

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP192">https://trybta.com/PCEP192</a>&nbsp;
Have you ever wondered how the masters of big business scale up to nine-figures and beyond?
Today&rsquo;s guest is Adam E. Coffey, author of 3 bestsellers: The Private Equity Playbook, The Exit Strategy Playbook, and Empire Builder: The Road to a Billion. After 10 years as an executive at General Electric, he was hired as the president of three private equity-backed service companies where he completed 58 acquisitions and facilitated billions of dollars in successful exits.&nbsp;
In this episode, we pick his brain about how small-to-medium sized contractors like you can apply the concepts of The Private Equity Playbook to their business systems and operations. And trust us, there is a ton to be learned from our conversation.
Episode highlights: - Get a breakdown of the concepts in Adam E.Coffey&rsquo;s bestselling books, The Private Equity Playbook, The Exit Strategy Playbook, and Empire Builder: The Road to a Billion. - Learn the three stages of business growth on the road to a billion, and what tactics and areas of focus are most important at each point in the journey. - Understand how to apply the mindset and tactics used in the world of private equity to your own strategic plan.
00:00-Intro 01:23-About Adam Coffey 06:22-Stage 1 : $0 to $1MM 16:26-Stage 2: $1 M to $10MM 32:17-Stage 3: $10MM to $100MM 42:40-Four Powerful Organic Levers to Bend Your Growth Curve Upward 50:27-The 2 Most Essential Business Skills for Growth 53:39-Connect With Adam

192. The Private Equity Playbook: What Contractors Can Learn From Big Business - Adam Coffey

Learn how to hire for profit growth with this free download: https://trybta.com/DLEP191 

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP191 

Learn more about Greg and Simple Numbers here: https://www.simplenumberscri.com/ 

We're gonna make an educated guess and say you didn’t get into business because you love accounting.

So when it comes to financial management—budgeting, forecasting, and tracking the right metrics for success—you’d be forgiven for getting a little lost in the jargon and differing opinions on the “right” way to do things.

Our guest on the show today is Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!

Greg's approach to financial controls and profitability is refreshingly simple and easy to understand. He distills the confusing world of accounting into incredibly simple metrics and lays out the core areas of business you need to focus on.

If you’re looking for a simple explanation of which numbers you should care about and how to optimize them for business growth, consider this episode your starting point.

Episode highlights:


Understand why gross margin is your TRUE top line and why revenue is one of the most meaningless metrics to care about in business, according to Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!


Hear Greg’s thoughts on why your income tax paid is actually one of the best KPIs to optimize


Learn the only two ways to boost labor productivity and get out of the profitability black hole between $1MM and $5MM

00:00-Intro

01:52-Why are finances so hard to understand?

14:49-About the Four Keys

21:30-How should people use and think about the Four Keys?

28:44-Owner's Salary

36:56-Profit

50:52-Labor Productivity

1:02:23-Habits and mindsets

 

 

 

Learn how to hire for profit growth with this free download: <a href="https://trybta.com/DLEP191">https://trybta.com/DLEP191</a>&nbsp;
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP191">https://trybta.com/PCEP191</a>&nbsp;
Learn more about Greg and Simple Numbers here: <a href="https://www.simplenumberscri.com/">https://www.simplenumberscri.com/</a>&nbsp;
We're gonna make an educated guess and say you didn&rsquo;t get into business because you love accounting.
So when it comes to financial management&mdash;budgeting, forecasting, and tracking the right metrics for success&mdash;you&rsquo;d be forgiven for getting a little lost in the jargon and differing opinions on the &ldquo;right&rdquo; way to do things.
Our guest on the show today is Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!
Greg's approach to financial controls and profitability is refreshingly simple and easy to understand. He distills the confusing world of accounting into incredibly simple metrics and lays out the core areas of business you need to focus on.
If you&rsquo;re looking for a simple explanation of which numbers you should care about and how to optimize them for business growth, consider this episode your starting point.
Episode highlights:
<ul>
<li dir="ltr" aria-level="1">
Understand why gross margin is your TRUE top line and why revenue is one of the most meaningless metrics to care about in business, according to Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits!
</li>
<li dir="ltr" aria-level="1">
Hear Greg&rsquo;s thoughts on why your income tax paid is actually one of the best KPIs to optimize
</li>
<li dir="ltr" aria-level="1">
Learn the only two ways to boost labor productivity and get out of the profitability black hole between $1MM and $5MM
</li>
</ul>
00:00-Intro
01:52-Why are finances so hard to understand?
14:49-About the Four Keys
21:30-How should people use and think about the Four Keys?
28:44-Owner's Salary
36:56-Profit
50:52-Labor Productivity
1:02:23-Habits and mindsets
&nbsp;
&nbsp;
&nbsp;

191. Simple Numbers for Contractor Growth - Greg Crabtree

Grab a free summary of Joey's book, Never Lose an Employee Again, here: https://trybta.com/DLEP190

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP190

Learn more about Joey and his work here: https://joeycoleman.com/

It sucks to lose good people. 

Especially when it feels like you did everything you could to keep them, short of a 7-figure salary and 6 months vacation. 🤦

But, according to my guest today, world-renowned speaker, consultant, and bestselling author of Never Lose an Employee Again Joey Coleman, there’s probably a lot of crucial onboarding steps you’re missing with your new team members.

Today’s conversation is about more than employee retention. We’re diving into the world of employee experience, and how getting it right can save you tons of time, money and headaches by lowering turnover and building a killer culture.

Episode highlights:
- Get an inside look at Joey Coleman’s framework for building killer employee experiences, as outlined in his bestselling book Never Lose an Employee Again.
- Learn about the importance of the first 100 days of an employee’s time with your company, and how to optimize their experience for long-term retention.
- Get tips on designing organizations that allow high performers to grow into careers, rather than feel like they’re in a “dead end job.”

00:00-Intro
01:29-The true cost of turnover
04:45-Why people quit after just a few months
13:51-Why proper onboarding is essential (even though it's a lot of work)
21:25-The goal of an onboarding system: The 4 R's
32:57-How to optimize the first day on the job
43:24-The importance of the First 100 Days
47:23-How to create career paths that keep A-players around
58:42-Connect with Joey

Grab a free summary of Joey's book, Never Lose an Employee Again, here: <a href="https://trybta.com/DLEP190">https://trybta.com/DLEP190</a> 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP190">https://trybta.com/PCEP190</a>  
Learn more about Joey and his work here: <a href="https://joeycoleman.com/">https://joeycoleman.com/</a> 
It sucks to lose good people. 
Especially when it feels like you did everything you could to keep them, short of a 7-figure salary and 6 months vacation. 🤦
But, according to my guest today, world-renowned speaker, consultant, and bestselling author of Never Lose an Employee Again Joey Coleman, there’s probably a lot of crucial onboarding steps you’re missing with your new team members.
Today’s conversation is about more than employee retention. We’re diving into the world of employee experience, and how getting it right can save you tons of time, money and headaches by lowering turnover and building a killer culture.
Episode highlights: - Get an inside look at Joey Coleman’s framework for building killer employee experiences, as outlined in his bestselling book Never Lose an Employee Again. - Learn about the importance of the first 100 days of an employee’s time with your company, and how to optimize their experience for long-term retention. - Get tips on designing organizations that allow high performers to grow into careers, rather than feel like they’re in a “dead end job.”
00:00-Intro 01:29-The true cost of turnover 04:45-Why people quit after just a few months 13:51-Why proper onboarding is essential (even though it's a lot of work) 21:25-The goal of an onboarding system: The 4 R's 32:57-How to optimize the first day on the job 43:24-The importance of the First 100 Days 47:23-How to create career paths that keep A-players around 58:42-Connect with Joey

121. The Case AGAINST Overusing AI In Your Contracting Business - Jeff Wraley

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