To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP181



To learn more about Duct Tape Marketing, click here: https://ducttapemarketing.com/



If you’ve ever cut your marketing budget when times were tough, this one’s for you.



When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. 



And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.



But according to today’s guest John Jantsch, that might be the wrong approach.



John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.



And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP181">https://trybta.com/PCEP181</a> 
 
To learn more about Duct Tape Marketing, click here: <a href="https://ducttapemarketing.com/">https://ducttapemarketing.com/</a>
 
If you’ve ever cut your marketing budget when times were tough, this one’s for you.
 
When you find yourself in the middle of a downturn, leadflow turning to a trickle, customer decision-making slowing to a crawl…something's gotta give. 
 
And if your marketing budget is just an expense you pay because you think you should, it’s a pretty easy decision. Cut the deadweight.
 
But according to today’s guest John Jantsch, that might be the wrong approach.
 
John is the author of Duct Tape Marketing, The Ultimate Marketing Machine, The Self-Reliant Entrepreneur, and more.
 
And today, we’re talking about how to adapt your marketing strategy for economic headwinds. The market around you may be slowing down, but that doesn’t mean your business—or your marketing—has to.

Breakthrough Academy presents Contractor Evolution.

In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.

If you’re here to learn what it takes to scale up, work less, and increase profitability, you’ve come to the right place.

Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Breakthrough Academy presents Contractor Evolution.
In this show we unpack the systems, tactics, and skills you need to take your fast-growing contracting business to the next level.
If you&rsquo;re here to learn what it takes to scale up, work less, and increase profitability, you&rsquo;ve come to the right place.
Stay tuned to learn what separates the new breed of contractor from the old school, and welcome to your ultimate guide to the business of contracting.

Contractor Evolution

181. Marketing Through a Downturn - John Jantsch

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP187



Get a copy of Profit First for Contractors here: https://www.amazon.ca/Profit-First-Contractors-Construction-Money-Making-ebook/dp/B07L38J49P



Did you know that the vast majority of construction and trades businesses net less than 5% profit a year?



In case you were wondering—that’s not good.



Our guest on the show today is Shawn Van Dyke, author of Profit First for Contractors and The Paperwork Punch List.



In this episode, we break down the Profit First for Contractors (or PFC) cash management model, including a prescribed framework for implementing PFC in your business right away.



If you change the way you manage your finances, you’ll also change the way you think about money flowing in and out of your accounts. And in turn, you’ll make better decisions that benefit you and your business.



Episode highlights:


Unpack how the profit-first approach Shawn Van Dyke outlines in Profit First for Contractors produces a powerful and positive psychological change to the way you see money flowing into and out of your business.


Learn the four most common profit-destroying mistakes that Shawn sees owners make all too often.


Find out which five bank accounts you need to set up right away.



00:00-Intro

01:35-About Profit First for Contractors

10:31-Why is minimal profitability so common in construction and trades?

15:49-Brief synopsis of the PFC Model

21:05-Five bank accounts you need to set up

31:36-What's the value of the five bank accounts?

47:07-4 mistakes that kill profitability

01:05:08-Connect with Shawn

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP187">https://trybta.com/PCEP187</a>
 
Get a copy of Profit First for Contractors here: <a href="https://www.amazon.ca/Profit-First-Contractors-Construction-Money-Making-ebook/dp/B07L38J49P">https://www.amazon.ca/Profit-First-Contractors-Construction-Money-Making-ebook/dp/B07L38J49P</a>
 
Did you know that the vast majority of construction and trades businesses net less than 5% profit a year?
 
In case you were wondering—that’s not good.
 
Our guest on the show today is Shawn Van Dyke, author of Profit First for Contractors and The Paperwork Punch List.
 
In this episode, we break down the Profit First for Contractors (or PFC) cash management model, including a prescribed framework for implementing PFC in your business right away.
 
If you change the way you manage your finances, you’ll also change the way you think about money flowing in and out of your accounts. And in turn, you’ll make better decisions that benefit you and your business.
 
Episode highlights:
<ul>
<li dir="ltr" aria-level="1">
Unpack how the profit-first approach Shawn Van Dyke outlines in Profit First for Contractors produces a powerful and positive psychological change to the way you see money flowing into and out of your business.
</li>
<li dir="ltr" aria-level="1">
Learn the four most common profit-destroying mistakes that Shawn sees owners make all too often.
</li>
<li dir="ltr" aria-level="1">
Find out which five bank accounts you need to set up right away.
</li>
</ul>
 
00:00-Intro
01:35-About Profit First for Contractors
10:31-Why is minimal profitability so common in construction and trades?
15:49-Brief synopsis of the PFC Model
21:05-Five bank accounts you need to set up
31:36-What's the value of the five bank accounts?
47:07-4 mistakes that kill profitability
01:05:08-Connect with Shawn

187. How to Be a Profit First Contractor - Shawn Van Dyke

Grab your free copy of the Max Priorities Pyramid and start sorting your priorities today: https://trybta.com/DLEP186



To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP186



How good are you at prioritization in your business?



It’s ok. You can be honest.



The truth is that prioritization seems straightforward, but in reality it’s much more complex than it appears, especially in the context of a business like yours - which is inherently dynamic, ever-changing, and unpredictable. 



Issues come out of nowhere. Circumstances change. People quit. Clients cancel. Unexpected weather roles through.



How are you supposed to get anything done when you’re constantly putting out fires?



Our guests today have some practical strategies that can help.



Harry Max is the author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. And Wes Bright is his partner at Peak Priorities. They consult with some of the biggest companies in tech, and today, they're going to level up our priority management toolbox in a major way.



Episode highlights:

- Learn what makes prioritization so hard and what systems and tools you can use to get better at it.
- Understand the frameworks Harry Max recommends in his book, Managing Priorities: How to Create Better Plans and Make Smarter Decisions.
- Get practical prioritization tips from two consultants who work with the biggest companies in tech including Apple, Google and Microsoft.



00:00-Intro

01:48-About the book - Managing Priorities: How to Create Better Plans and Make Smarter Decisions

03:56-Why "prioritize" is the most important verb

09:32 - Why we all suck at prioritizing

14:22-About the "false sense of urgency"

22:58-The impact of a clear vision on prioritization

31:24-The DEGAP Framework

42:40-Sorting methods for prioritization

47:45-Ideal rhythms for reviewing goals and progress

52:27-What to delegate vs. what to keep

58:54-Evolving our prioritization systems as we grow

01:03:22-Where can people connect with you?

Grab your free copy of the Max Priorities Pyramid and start sorting your priorities today: <a href="https://trybta.com/DLEP186">https://trybta.com/DLEP186</a>
 
To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP186">https://trybta.com/PCEP186</a>
 
How good are you at prioritization in your business?
 
It’s ok. You can be honest.
 
The truth is that prioritization seems straightforward, but in reality it’s much more complex than it appears, especially in the context of a business like yours - which is inherently dynamic, ever-changing, and unpredictable. 
 
Issues come out of nowhere. Circumstances change. People quit. Clients cancel. Unexpected weather roles through.
 
How are you supposed to get anything done when you’re constantly putting out fires?
 
Our guests today have some practical strategies that can help.
 
Harry Max is the author of Managing Priorities: How to Create Better Plans and Make Smarter Decisions. And Wes Bright is his partner at Peak Priorities. They consult with some of the biggest companies in tech, and today, they're going to level up our priority management toolbox in a major way.
 
Episode highlights:
- Learn what makes prioritization so hard and what systems and tools you can use to get better at it. - Understand the frameworks Harry Max recommends in his book, Managing Priorities: How to Create Better Plans and Make Smarter Decisions. - Get practical prioritization tips from two consultants who work with the biggest companies in tech including Apple, Google and Microsoft.
 
00:00-Intro
01:48-About the book - Managing Priorities: How to Create Better Plans and Make Smarter Decisions
03:56-Why "prioritize" is the most important verb
09:32 - Why we all suck at prioritizing
14:22-About the "false sense of urgency"
22:58-The impact of a clear vision on prioritization
31:24-The DEGAP Framework
42:40-Sorting methods for prioritization
47:45-Ideal rhythms for reviewing goals and progress
52:27-What to delegate vs. what to keep
58:54-Evolving our prioritization systems as we grow
01:03:22-Where can people connect with you?

186. Steal These Prioritization Methods to Get More Done - Harry Max and Wes Bright

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP185



How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?



Systemizing and optimizing. And a lot of it.



Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.



In other words, we’re diving into the secrets of a high-volume contractor.



Episode highlights:
- Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives.
- Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs.
- Hear how Charlie hit his BHAG five years early and what he learned in the process.

To learn more about Breakthrough Academy, click here: <a href="https://trybta.com/PCEP185">https://trybta.com/PCEP185</a>  
 
How did Plus Construction owner and Breakthrough Academy Member Charlie Bethell go from endless callbacks, cash crunches and frustration to selling and building 500 decks a year?
 
Systemizing and optimizing. And a lot of it.
 
Today, Charlie’s on the show to talk about his digital marketing strategies, which bring in 60% of the businesses annual leads, and the massive changes he made to his sales-to-production handoff.
 
In other words, we’re diving into the secrets of a high-volume contractor.
 
Episode highlights: - Learn the strategies and tactics Charlie Bethell uses to get 60% of his leads from digital marketing initiatives. - Find out which implementation items Charlie used to vastly improve his sales-to-production handoff, resulting in higher customer satisfaction, better team morale and more profitable jobs. - Hear how Charlie hit his BHAG five years early and what he learned in the process.

181. Marketing Through a Downturn - John Jantsch

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