We know we can live a fulfilled life when we find our Purpose. So why is it so hard to find it? 

In this beautiful and inspiring episode, Erika and Sarah sit with Victor Strecher to discuss Purpose. Vic is a visionary leader and expert in behavior change, digital communication, and well-being. He's the Founder & CEO of Kumanu, a next-generation wellbeing company, a Professor at the University of Michigan School of Public Health, and a renowned researcher, educator, speaker, and author. His work has touched and helped thousands of people find Purpose in their lives. 

But the road to finding and understanding Purpose, and ultimately helping others hasn't been easy for Vic. After tragically losing his daughter at a young age, Vic's search for Purpose became a lifeline as he worked through his grief. In this episode, he shares his learnings and research for the formula for finding what matters, how to identify and live a life of Purpose. 

What is 'Purpose'?

Purpose is an abiding intention to achieve a long-term goal that is personally meaningful and makes a positive mark on the world. A personal experience usually drives it; its outcome is beyond the self.

Discussed in this episode: 

• Life on Purpose: How Living for What Matters Most Changes Everything, By Victor J Strecher 
• On Purpose, Lessons in Life and Health from the Frog, Dung Beetle, and Julia, By Victor K Strecher
• Victor Strecher TedTalk: Life on Purpose: How Living for What Matters Changes Everything
• Man’s Search for Meaning By Victor E Frankl 
• Chatter: The Voice in Your Head, Why It Matters, and How To Action It By Ethan Kross

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This podcast is proudly produced by the team at Ampel. Ampel is an audio content agency specializing in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au  

Executive Producer: Josh Butt
Head of Strategy: Michelle Lomas