On today’s episode we have David Smith on to talk about how to find the purpose behind your content. We’ll cover the 4 purposes of content, the different types of content, why content doesn’t end when your customer hires you, and what the Marketing Hourglass is and how it can help you structure your content roadmap. Plus Paco updates us on a big client move he has coming up and I’ll explain what topic I’ll be covering at WordCamp Baltimore this weekend. All that and so much more coming up right now.