A new app is making it easier for locals and visitors to discover what’s happening around Byron Bay, from live music and markets to local businesses, restaurants and experiences. Created by Byron-based Adhere Marketing, The Byron App brings information together in one place, while helping local businesses connect with visitors to the region.

I spoke with Suzie Bradley, founder of Adhere Marketing and creator of The Byron App, about what inspired the project, how it works and what she hopes it will bring to the local community.

Reporter: Emma Setterfield-Smith