Madison streetwear just got a serious upgrade.

On 93.1 JAMZ Community and Culture Inside Out, DJ Fusion sat down with Drew, founder of D’GMC, a Black owned streetwear brand in Madison, Wisconsin that is redefining what urban fashion can represent.

D’GEMC is not just a name. It stands for Dedication, Gratitude, Excellence, Maturity, and Character. The brand was officially launched in 2022, but the grind behind it stretches back nearly eight years. What started as pressing shirts at home and selling pieces at local venues has now evolved into a fully produced designer level clothing collection.

The Dedication 22 Collection includes:

• Premium denim jeans with custom logo buttons and stitched branding

• High quality leather pullover

• Two jogger sets including zip up and pullover styles

• Crew tees and polo tees

• Branded beanie hats

• Fully customized labels, wash instructions, and interior detailing

This is not a print on demand t shirt operation. Every piece is designed from thread to finish. From embroidery placement to fabric selection, Jemcee focuses on quality materials and intentional craftsmanship.

Drew explained that much of his inspiration came from travel, family, and especially his son. While building his career as a local music artist, he wore his own designs on stage as promotion. Over time, the fashion side began to gain more traction. Instead of chasing short term moves, he made a long term investment into building a sustainable brand.

That decision represents the maturity piece of D’GEMC meaning.

The Dedication 22 drop is structured as a full collection, not just individual pieces. Customers can mix and match denim, leather, joggers, tees, and hats to create a cohesive look. It follows the same strategy major design houses use, giving Madison a streetwear brand that feels national in quality while staying rooted locally.

D’GEMC is currently available online at DGEMC.online and in store at Serial Clothing on East Washington in Madison.

For Drew, being a Black owned business in Madison means progress. It means moving toward the good. It means building something the city can acknowledge and support.

With the winter focused launch underway and a summer drop already in the works, Jemcee is positioning itself as a serious contender in Madison streetwear.

Support local. Support Black owned businesses. Support brands built with dedication.