I talk to Zoe Ellis-Moore from Spaces to Places, a company that specialises in helping businesses in the flexible office sector.
We talk about the importance of branding and marketing for businesses that want to scale beyond one location, and explore the challenges and considerations for businesses starting out with one location and the need to establish a strong brand identity.
KEY TAKEAWAYS
BEST MOMENTS
"It's always brand to sales, that's what we're trying to do."
"First impressions count so much in this industry."
"The biggest lesson is pre-sales with office space or flex office, even co-working, telling people it's coming in advance."
"Differentiation can be your client type or your price point as well."
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