I talk to Zoe Ellis-Moore from Spaces to Places, a company that specialises in helping businesses in the flexible office sector.

We talk about the importance of branding and marketing for businesses that want to scale beyond one location, and explore the challenges and considerations for businesses starting out with one location and the need to establish a strong brand identity. 

KEY TAKEAWAYS
When starting out with one location, it is still important to consider branding. Understanding your audience and their needs is crucial, even at the early stages.
Developing a strong brand becomes even more important when scaling beyond one location. Consider the format and unique selling propositions (USPs) of your brand to differentiate yourself from competitors.
Documenting processes and creating a playbook can help streamline operations and ensure consistency as you grow. This includes having a clear brand message and using boilerplate copy to communicate effectively.
In rural areas or locations with less competition, there may be more opportunities to share your brand's personality and connect with the local community. Utilise signage, partnerships, and social proof to establish your presence and build trust with potential customers.

BEST MOMENTS

"It's always brand to sales, that's what we're trying to do." 

"First impressions count so much in this industry." 

"The biggest lesson is pre-sales with office space or flex office, even co-working, telling people it's coming in advance." 

"Differentiation can be your client type or your price point as well."

JOIN THE NETWORK

If you want to learn more about investing in Commercial Property why not consider joining the CPI Network? A community of active investors who collaborate, share experiences and empower each other in their Commercial Property endeavours.

Useful Links:

CPI Website - https://commercialpropertyinvestor.co.uk/
Our Sponsors -  https://commercialpropertyinvestor.co.uk/podcast-sponsors/

I talk to Zoe Ellis-Moore from Spaces to Places, a company that specialises in helping businesses in the flexible office sector.
We talk about the importance of branding and marketing for businesses that want to scale beyond one location, and explore the challenges and considerations for businesses starting out with one location and the need to establish a strong brand identity. 
KEY TAKEAWAYS
<ul>
<li>When starting out with one location, it is still important to consider branding. Understanding your audience and their needs is crucial, even at the early stages.</li>
<li>Developing a strong brand becomes even more important when scaling beyond one location. Consider the format and unique selling propositions (USPs) of your brand to differentiate yourself from competitors.</li>
<li>Documenting processes and creating a playbook can help streamline operations and ensure consistency as you grow. This includes having a clear brand message and using boilerplate copy to communicate effectively.</li>
<li>In rural areas or locations with less competition, there may be more opportunities to share your brand's personality and connect with the local community. Utilise signage, partnerships, and social proof to establish your presence and build trust with potential customers.</li>
</ul>
BEST MOMENTS
"It's always brand to sales, that's what we're trying to do." 
"First impressions count so much in this industry." 
"The biggest lesson is pre-sales with office space or flex office, even co-working, telling people it's coming in advance." 
"Differentiation can be your client type or your price point as well."
JOIN THE NETWORK
If you want to learn more about investing in Commercial Property why not consider joining the CPI Network? A community of active investors who collaborate, share experiences and empower each other in their Commercial Property endeavours.
Useful Links:
CPI Website - <a href="https://commercialpropertyinvestor.co.uk/" data-saferedirecturl="https://www.google.com/url?q=https://commercialpropertyinvestor.co.uk/&amp;source=gmail&amp;ust=1710415536291000&amp;usg=AOvVaw3PdLYxcnk6n_fQIdOKdPVw">https://commercialpropertyinvestor.co.uk/</a> Our Sponsors -  <a href="https://commercialpropertyinvestor.co.uk/podcast-sponsors/" data-saferedirecturl="https://www.google.com/url?q=https://commercialpropertyinvestor.co.uk/podcast-sponsors/&amp;source=gmail&amp;ust=1710415536291000&amp;usg=AOvVaw1G5DEN8BXQT2mMigAh3BLj">https://commercialpropertyinvestor.co.uk/podcast-sponsors/</a>

The Commercial Property Investor Podcast is for aspiring property investors. You might be tired of Residential investing and want to move into the exciting world of commercial real estate investment. You just need the knowledge and confidence to get started and an abundance mindset to grow your portfolio. Host Jerry Alexander & his guests share the key steps to Commercial Property success. You will be kept up-to-date through weekly interviews & conversations relating to many Commercial Property strategies including:

Flexspace, Coworking, Aparthotel, CMO & Multilet property, Commercial to Residential conversion, Retail, Office space, industrial and Self storage. 

The Commercial Property Investor Podcast is for aspiring property investors. You might be tired of Residential investing and want to move into the exciting world of commercial real estate investment. You just need the knowledge and confidence to get started and an abundance mindset to grow your portfolio. Host Jerry Alexander &amp; his guests share the key steps to Commercial Property success. You will be kept up-to-date through weekly interviews &amp; conversations relating to many Commercial Property strategies including:
Flexspace, Coworking, Aparthotel, CMO &amp; Multilet property, Commercial to Residential conversion, Retail, Office space, industrial and Self storage.

Weekly inspiration from the world of Commercial Property Investing

Commercial Property Investor Podcast

The Commercial Property Investor Podcast hosted by Jerry Alexander. No nonsense discussion and insight into entering the exciting world of commercial real estate investment.





Best Commercial Property podcast, Investment, Investing,, Real Estate, Strategies, CMO, Lease, Contracts, Licence Agreement, Tenants, Cash flow, Vacancy rates, Agents, Valuations, ROI, residential, assets, Flexspace, office space, How to get started

The Commercial Property Investor Podcast hosted by Jerry Alexander. No nonsense discussion and insight into entering the exciting world of commercial real estate investment.
 
 
Best Commercial Property podcast, Investment, Investing,, Real Estate, Strategies, CMO, Lease, Contracts, Licence Agreement, Tenants, Cash flow, Vacancy rates, Agents, Valuations, ROI, residential, assets, Flexspace, office space, How to get started

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