This week we come over all Don Draper as we discuss the art of marketing. Are big campaigns just for the multinationals or can small businesses play the game too?

We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.

Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast: https://audioboom.com/boos/4810647-how-pixar-and-the-national-theatre-tell-stories

This week we come over all Don Draper as we discuss the art of marketing. Are big campaigns just for the multinationals or can small businesses play the game too?  We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.  Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast: https://audioboom.com/boos/4810647-how-pixar-and-the-national-theatre-tell-stories

Get better at your job with the unlicensed and off-the-leash Unregulated show, from City AM. A no holds barred, uncensored look at the personalities behind the world's businesses. The show with leadership skills and professional development at its heart. Hosts Emma Haslett and Caitlín Morrison find out what you need to succeed as a leader, entrepreneur and in your career.

Get better at your job with the unlicensed and off-the-leash Unregulated show, from City AM. A no holds barred, uncensored look at the personalities behind the world's businesses. The show with leadership skills and professional development at its heart. Hosts Emma Haslett and Caitlín Morrison find out what you need to succeed as a leader, entrepreneur and in your career.

City AM Unregulated   | Professional Development, Entrepreneur, CEOs, Communication, Leadership, Start Up, Business, Careers

17: Mad Men on a shoestring: The art of marketing on the cheap

Lawrence Kenwright, founder of hotel business Signature Living, has experienced the highest highs and lowest lows of running one's own company.

He made millions with his first venture, then lost it all, then built himself back up, and he joined us in the studio to tell us how it all happened.

We got the scoop on how to plan a perfect hen party, what you need to remember when you're trying to make a comeback, and why the UK is headed for another financial crisis.

We're taking a break for Christmas, so there won't be a new podcast out for the next few weeks. However, if you're missing us too much, [you can find all previous episodes here](http://www.cityam.com/topic/city-am-unregulated).

N.B. There is some light swearing in this week's episode.

If you like the episode, please subscribe and give us a review on Apple Podcasts. It helps other people to find the podcast.

With thanks to Huckletree and White City Place.

Lawrence Kenwright, founder of hotel business Signature Living, has experienced the highest highs and lowest lows of running one's own company.  He made millions with his first venture, then lost it all, then built himself back up, and he joined us in the studio to tell us how it all happened.  We got the scoop on how to plan a perfect hen party, what you need to remember when you're trying to make a comeback, and why the UK is headed for another financial crisis.  We're taking a break for Christmas, so there won't be a new podcast out for the next few weeks. However, if you're missing us too much, [you can find all previous episodes here](http://www.cityam.com/topic/city-am-unregulated).  N.B. There is some light swearing in this week's episode.  If you like the episode, please subscribe and give us a review on Apple Podcasts. It helps other people to find the podcast.  With thanks to Huckletree and White City Place.

14: Meet the man who lost millions - then made his way back to the top

John Vincent, one of the founders of healthy fast food chain Leon, joins us to explain how he started the company, why he wants to shake Donald Trump by the hand and why the company is planning to expand to the most saturated fast food market in the world.  

If you like the podcast, please take two minutes to like, subscribe and leave a review - it helps other people find it.

John Vincent, one of the founders of healthy fast food chain Leon, joins us to explain how he started the company, why he wants to shake Donald Trump by the hand and why the company is planning to expand to the most saturated fast food market in the world.   If you like the podcast, please take two minutes to like, subscribe and leave a review - it helps other people find it.

13: Leon co-founder John Vincent

Shed Simove is an expert at taking an idea and running with it: he is the man behind the Flying F**k and the Rambant Rabbi, and has even created a bestseller out of a book containing 250 blank pages.
He joined us to explain why no idea is a bad idea - and why the only barrier to creativity is yourself.
NB. this is a decidedly not safe for work episode, with swearing from the very beginning.

Shed Simove is an expert at taking an idea and running with it: he is the man behind the Flying F**k and the Rambant Rabbi, and has even created a bestseller out of a book containing 250 blank pages. He joined us to explain why no idea is a bad idea - and why the only barrier to creativity is yourself. NB. this is a decidedly not safe for work episode, with swearing from the very beginning.

17: Mad Men on a shoestring: The art of marketing on the cheap

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City AM Unregulated | Professional Development, Entrepreneur, CEOs, Communication, Leadership, Start Up, Business, Careers

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