This week we come over all Don Draper as we discuss the art of marketing. Are big campaigns just for the multinationals or can small businesses play the game too?

We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.

Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast: https://audioboom.com/boos/4810647-how-pixar-and-the-national-theatre-tell-stories

This week we come over all Don Draper as we discuss the art of marketing. Are big campaigns just for the multinationals or can small businesses play the game too?  We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.  Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast: https://audioboom.com/boos/4810647-how-pixar-and-the-national-theatre-tell-stories

Get better at your job with the unlicensed and off-the-leash Unregulated show, from City AM. A no holds barred, uncensored look at the personalities behind the world's businesses. The show with leadership skills and professional development at its heart. Hosts Emma Haslett and Caitlín Morrison find out what you need to succeed as a leader, entrepreneur and in your career.

Get better at your job with the unlicensed and off-the-leash Unregulated show, from City AM. A no holds barred, uncensored look at the personalities behind the world's businesses. The show with leadership skills and professional development at its heart. Hosts Emma Haslett and Caitlín Morrison find out what you need to succeed as a leader, entrepreneur and in your career.

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