If you aren’t playing the value game, you’re turning a blind eye to a big trend in the marketplace that isn’t going away soon, Smashburger’s co-founder Tom Ryan tells Bloomberg Intelligence. In this episode of the Choppin’ It Up podcast, Ryan and CEO Jim Sullivan sit down with BI senior restaurant and foodservice analyst Michael Halen to discuss how Smashburger’s $4.99 menu has contributed to its same-store sales turnaround. They discuss efforts to improve branding, operations and innovation and comment on the new marketing campaign slated for April 7.